The reason why I am bearish on most consumer products is that in the TikTok economy trends are amplified on the way up, but there is also a bust happening very quickly as the consumer starts looking for the new cool thing. However, I must say Chiikawa invested a lot in marketing mascot videos (or was it just me as a target audience? 😆) on Twitter/X a few years ago and only now do you see the result of that spend. Sanrio $8136.T beware, #
GAW# is safe I think 🧐