Bankless(@Bankless):.@Kalshi's onshore strategy is really a bet on the 99%. @j0hnwang: “For like the 99% TAM of the world… that is the user set that we should be hunting for.” “The only way to tap into that user set” is to run paid ads, partner with household consumer names, integrate into large brokers and financial institutions, and be on the App Store. “I think it’s really a critical thing to take this onshore regulated approach if you want to tap into that user set.”

2026.09.02 13:10

.@Kalshi's onshore strategy is really a bet on the 99%. @j0hnwang: “For like the 99% TAM of the world… that is the user set that we should be hunting for.” “The only way to tap into that user set” is to run paid ads, partner with household consumer names, integrate into large brokers and financial institutions, and be on the App Store. “I think it’s really a critical thing to take this onshore regulated approach if you want to tap into that user set.”

Bankless@Bankless

2026.09.01 12:00

NEW EPISODE - "We Want to Be Bigger Than the CME" @Kalshi is moving far beyond prediction markets. @j0hnwang joins @TrustlessState to unpack its regulated crypto perps push, why regulation could be its biggest competitive advantage, and how event contracts could evolve into serious institutional hedging infrastructure. They also debate prediction markets’ insider trading problem, preview gold and silver perps, and address the rivalry with @Polymarket, including Kalshi’s claim that its crypto volume is now 10x larger. CHAPTERS --- 0:00 Is Kalshi a Crypto Company? 3:56 Global Expansion and the Regulated Edge 14:55 The Regulated Perps Bet 21:38 Combining Perps and Predictions 27:51 The Insider Trading Problem 38:50 Who Owns Market Information? 45:58 From Sportsbooks to the CME 55:24 Prediction Markets for Institutions 1:02:40 Kalshi Versus Polymarket