Generative AI adoption in Southeast Asia has reached around 243 million people in less than three years, according to the annual e-Conomy SEA report released by Google, Temasek and Bain & Company — equivalent to 58% of the working population.
AI adoption rates are four times faster than the uptake of mobile internet, yet only 1% to 2% of the region’s population pays for personal AI subscriptions.
Find out how businesses are generating AI’s commercial value through other avenues: