Founder of @DentGlobal & @itsScoreApp | Entrepreneur of the Year | 7x business books | Multiple 7 & 8 figure ventures/exits | Mission to develop entrepreneurs.
The most useful line you can put under your pricing is “still not sure?”
Show the packages you offer (Gold, Silver, Broze), then add a banner underneath inviting people to answer a few questions and find out which one suits them best.
Ask 10 to 15 questions about their current situation and the budget they’re working with, and the assessment tells them this is the package for you and here’s why.
Now people have more than a choice between buying at one set price and doing nothing - they can take the assessment and get a recommendation. This way, few people fall through the cracks.
It’s easy to set up on ScoreApp, and if you’re building the page that sends people to it, my free 20-minute Blueprint covers what goes on a landing page and how it feeds a call to action: