📣 Tomorrow: Join our EMEA webinar for the latest on the New gTLD 2026 Round following #ICANN87#. Get a concise overview of the key updates, upcoming milestones, and next steps in the Programme Processing Phase, with Bob Ochieng, Kristy Buckley, and Elisa Busetto. Register now to join the session:

This is exactly why I’m so adamant about DNS/ENS interoperability. .ai already exists in DNS. If Binance and SPACE ID are handing out matching .ai identities independently of the actual domain owners, they’re creating conflicting identities under the same names. That means the same name could identify one person on the web and someone else in a wallet. Users shouldn’t have to understand competing naming systems to figure out who they’re interacting with or paying. ENS is open and permissionless, with no licensing fee to integrate. It supports both .eth subnames and real DNS names. Binance could build its own branded naming service using that infrastructure. If all you need is an app username, use an app username. There’s no reason to dress it up as a DNS domain without respecting ownership of that domain. It’s 2026. We already have the infrastructure to avoid this confusion. Handing users DNS lookalikes and leaving them to discover the difference is embarrassing. I expect better from Binance and SPACE ID. Their users deserve better.

New .eth pricing and grace-period changes are coming with ENSv2. The annual price for 5+ character names will move from $5 to $8, new multi-year discounts are coming across all name lengths, and the grace period will move from 90 days to 28. Here’s what you need to know ↓

What does ENSv2 mean for subnames like alice.uni.eth, names that use CCIP-Read, and DNS names imported into ENS? Here’s how existing names will keep working, and what the new architecture makes possible.

The vote to activate ENSv2 on Ethereum mainnet is now live. This is a major step toward launching the next generation of ENS, with the decision in the hands of the DAO. Read the proposal and vote ⤵