Wilco de Kreij(@Emarky):Bought a Kamado recently. Big ceramic grill I'd wanted for years. But I knew us. Three small kids, the grill outside and the rest of the cooking inside, someone walking back and forth all evening. We'd probably use it twice and let it collect dust. So I bought the full outdoor kitchen at the same time. Tap, counter, real prep space. Now there's no reason to step back inside. Reminder I keep needing. The best result doesn't matter if getting there is too much hassle. People just stop.

Wilco de Kreij

@Emarky

Built & sold 3 startups (50K+ customers). Now I build $0 marketing departments with AI. Explored 40+ countries ✈️ Dad of 3. Dutch 🇳🇱

Joined May 2009

710 Following 7.4K Followers

Wilco de Kreij@Emarky

2026.06.04 06:50

Bought a Kamado recently. Big ceramic grill I'd wanted for years. But I knew us. Three small kids, the grill outside and the rest of the cooking inside, someone walking back and forth all evening. We'd probably use it twice and let it collect dust. So I bought the full outdoor kitchen at the same time. Tap, counter, real prep space. Now there's no reason to step back inside. Reminder I keep needing. The best result doesn't matter if getting there is too much hassle. People just stop.