GeniusThinking(@GeniusGTX):The founder of Shopify was one of the first founders to make AI adoption NON-NEGOTIABLE. Tobi Lütke sent his whole company a now-famous memo: "However hard you think you are adapting to AI, he said, triple it or quadruple it." He wanted every process of his business to use it: He built it into how people are reviewed, asking what net impact each person has on the mission. He says the moment that line was drawn, AI use at Shopify skyrocketed, and the speed it spread through the company was remarkable. He says the founders who wait to be sure will already be too late.

2026.08.19 19:00

The founder of Shopify was one of the first founders to make AI adoption NON-NEGOTIABLE. Tobi Lütke sent his whole company a now-famous memo: "However hard you think you are adapting to AI, he said, triple it or quadruple it." He wanted every process of his business to use it: He built it into how people are reviewed, asking what net impact each person has on the mission. He says the moment that line was drawn, AI use at Shopify skyrocketed, and the speed it spread through the company was remarkable. He says the founders who wait to be sure will already be too late. — Tobi Lütke (.@tobi), founder of Shopify