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tobi lutke
@tobi
Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist. + qmd !
2.2K Following    513.6K Followers
Was wondering where my disk space went. Therefore this exists now. You can simply wish software into existence.
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We are omnivorous at Shopify and constantly measure all the Search APIs, Perplexity has became the main one on merit. I much prefer C++, of course, but will take Rust, too :-) (compiled, no GC). Interestingly Rust seems to be more in-distribution for LLMs…
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What it's like to buy with Muse: 1, 2, 3, order complete. @Muse
The next generation of commerce deserves a next-generation interface. The Shopify admin has a new look, with easier navigation across key workflows and Sidekick front and center when you need a hand.
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Insanity
Update on founding a company in Germany: The VAT ID arrived. 203 days after I started, almost €12k later. Then my tax firm asked for my trade registration. First time anyone mentioned it. Legally due the day I started. Filed it 3 weeks ago. Still waiting. Probably gonna get fined 1000€ for doing business before it.
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The future of software
"I'm clearly living in the future of software world now because my operating system is entirely and 100% malleable." That's @tobi talking about @dhh's Omarchy.
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Agentic checkout with Shop Pay ✅ Shop Pay is now available as a wallet in @Muse
> Make a 30s video about what it feels like to be you, using whatever tools you like. Claude Opus 5.5 (extra)
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Remarkable
My Rails World keynote will be streaming in a few hours on YouTube. I dare say this one might ruffle a few feathers, but it also just needs to be said.
People do love shopping
.@benthompson says consumer AI has a marketing problem because the average consumer doesn't actually want to be more productive. "Tech companies are like, 'Let us book your flight for you!' I’ve had a personal assistant for 10 years. He does not come within an inch of booking my flights for me. That is crazy talk." "I understand which ones are gonna be delayed. I know which seat I want to be on. So the fact that this is continually a demo is hilarious to me." “Number two: people love shopping. They don’t want to be productive. They want to be entertained. One of the biggest forms of entertainment is shopping.” "Also, there’s so much information on a product page. Companies have spent so much energy focusing on that. You look at apparel as a category. They’re going to tell you what size the model is wearing, and you want to know that, and you want to look at the different styles." "The idea of having a personal agent that’s going and getting some of the information and bringing it back to you, and then you’re like, 'Well, what about this other thing? Tell me about this thing.'" "And you have your eager tech company executive say, “Oh, I have an assistant that can do it for you!" "And it’s like, no. Not only do I want to do it, I want to complain about it. I’m enjoying myself complaining right now, okay? Would you just let me be and live my life?"
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I'll be interviewing @tobi on stage at Vercel Ship SF on October 15. We'll be discussing agentic commerce, native rewrites, S3 WALs, slop grenades, and more 😂 Can't miss this convo with one of the all-time greats
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Trust me, this was not easy to avoid at this moment
Photo by Christian Rodriguez "motordeportes"
We are excited to announce we are partnering deeply with Muse to enable agentic checkout with Shop Pay on all Shopify stores, offering people an easy and delightful way to shop and check out with Muse.
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MCP vs CLI for LLMs is the wrong discussion. People are debating at the wrong layer. Both work incredibly well as long as they are run through a repl like environment that can persist state. The funny thing about CLI is that CLI tools are usually accessed through BASH which happens to be a repl with persistent state (the file system), therefore cli works much better than mcp. But this isn't even close to being an intrinsic property of MCP. Just means that we need better harnesses. Right now the best repl for this are: - bash + fs - jupyter kernels - codemode type repls, usually quickjs LLMs understand the concept of forward evolving a system to solve a need very well. This comes from the agentic RL. They understand how to change the state of a codebase or acquire data from databases and then operate on it similarly to humans. But without an execution environment, they actually cannot do this properly. My bet? Sometime soon someone will (or has already?) create a embeddable, sqlite style mini execution environment that parses bash, typescript, or tool calls into a common IL execution plan that's easy to security check before executing. And design this specifically for durable execution environments. Then we will just connect cli, mcp, webmcp, whatever to that and it accepts any of the input modalities as they can all be represented as each other.
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This is the way. Accept code on merit and ensure that a person takes accountability for it. Doesn’t matter if it was typed, chiseled, generated, or bit-flipped via magnetized needle on a chip. If it’s good, it’s good. If it’s slop, it’s slop.
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KDE is working on an official AI / LLM policy, and it reads like the rules of Fight Club. In short, KDE’s AI policy: 1) Encourages using AI, as long as a human is kept “in the loop”. 2) But you can’t tell anyone that you used AI. “Don’t disclose LLM usage”. “Don’t add ‘Assisted-by: [some LLM]” (as is done in the Linux kernel). “Nobody in KDE should know if you use an LLM”. In other words: “Welcome to developing KDE with AI. The first rule of developing KDE with AI is: you do not talk about developing KDE with AI.”
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If Canada had built Energy East and Keystone XL we would have been bringing in $277 million per day or about $99 billion annually in additional revenue at current oil prices. How do we blame Trump for this staggering failure?
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LCM for Large Choice Models, or what are we going to call the Jevs?
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App just launched in Canada now
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Great decision!
We're adding support for AGENTS.md to Claude Code. Starting today in version 2.1.277, if there is no CLAUDE.md in a folder, Claude will check for and use AGENTS.md. You can toggle this behavior in /config.
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