Gergely Orosz(@GergelyOrosz):"How did you hear about us? Was it deep research, AI, or someone else?" "Yeah, it was deep research." "Yes, we hear this a lot." My recent conversation with an insurance broker. Kind of wild how quickly discovery of these small businesses went from Google to AI agents and AIO (AI optimization, similar to SEO but ofc for AI) starts mattering very much for them...

Gergely Orosz

@GergelyOrosz

Writing @Pragmatic_Eng, the #1# software engineering newsletter on Substack. Author of @EngGuidebook. Formerly Uber & Skype.

Joined April 2009

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Gergely Orosz@GergelyOrosz

2026.10.02 13:55

"How did you hear about us? Was it deep research, AI, or someone else?" "Yeah, it was deep research." "Yes, we hear this a lot." My recent conversation with an insurance broker. Kind of wild how quickly discovery of these small businesses went from Google to AI agents and AIO (AI optimization, similar to SEO but ofc for AI) starts mattering very much for them...

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