The McRib is coming back as early as 10/27 in select McDonald's restaurants across the US. The legend says that the McRib first came to life to compensate for... a McNugget shortage issue! Apparently, McNuggets had become so wildly popular that our supply could not keep up with demand. So we needed a new recipe with another protein to give us a bit of time to bring in more McNuggets. The McRib was created IN 1981 by René Arend, a Luxembourgish-American chef who became our very first executive "chef". What was a temporary solve quickly became a cult classic, with fans begging for its return every year. Funny enough, over the years, the McRib has found new meaning online within the crypto community, as some claim Bitcoin tends to perform well after the McRib makes a comeback, particularly in 2017, 2020, 2021. The joke reached its peak in December 2024 when Bitcoin broke $100,000 for the first time in history on the exact same day the McRib returned to menus. Welcome back, Legend!

I have a new job. I will now lead Global Brand Strategy for McDonald's. For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough yet. I mostly heard from US fans in the past - thank you. Of course, I want this to continue, but now I also want to get insights and feedback from McDonald's fans all around the world, whether you're in Japan, China or really anywhere! Please feel free to comment and say hi! I speak French, English and Spanish, but you can reply to me in any language if easier for you and I will use the translation tool from Grok. If you think the feedback won't make a difference, I can tell you the return of the Snack Wrap, Szechuan sauce, Hi-C or the come back of the Changeables Happy Meal in the US all happened because of what we've heard here. I will also share more campaigns from countries around the world in the near future. If you have never come across my profile before, I started my career at McDonald's in France as an intern and joined the US market as a Social Media Manager in February 2020. First mission was to reset our social media strategy and make us a modern brand. I then took over all US campaigns starting in 2024 with cool moments like the return of the Snack Wrap, Kai Cenat Chicken Big Mac, Minecraft, KPOP Demon Hunters and other fun things. Thank you to everyone here who's ever interacted with me. Grateful for the feedback and advices we get here everyday. I aspire to be a decent marketer and a CMO one day, and every time I get to read one of your comments, I feel like it is getting me closer to that goal.

one of my favorite part of the @McDonalds famous orders campaign is the fan art it generates. #BTSARMY# was extremely good at it and now @Saweetie's icy gang is showing up... look at this gem from @altedarkvader !