Heroku nailed prosumer adoption (before tiktok, ugc etc) but unfortunately never cracked enterprise. The hobbyists loved it and stayed hobbyists.
I played with the
@ElevenLabs' managed agent platform (For voice agents), I think that ceiling is gone.
The loop is the kinda the same
> practioner tinkers
> "holy shit"
> tells their friends.
But now the friend teller is a staff eng at Stripe/Coinbase/Doordash/Airbnb, and the tool follows them into prod.
Prosumer is the enterprise wedge now.