Jay Yang(@Jayyanginspires):hot take: if you you want to build a media empire it makes sense to spend a TON of your time upfront thinking about the content machine/workflow required to get to the qualume (quality + volume) needed to win rather than making your first few pieces of content. build the machine that builds the content.

Jay Yang

@Jayyanginspires

Author of a few books, investor in a few companies, copywriter for a few brands

Joined July 2021

2.5K Following 95.4K Followers

Jay Yang@Jayyanginspires

2026.09.04 16:17

hot take: if you you want to build a media empire it makes sense to spend a TON of your time upfront thinking about the content machine/workflow required to get to the qualume (quality + volume) needed to win rather than making your first few pieces of content. build the machine that builds the content.