🎒 MAD SUMMER is here and it's not just an NFT flex anymore, it's a lifestyle 🔥
Mad Lads x Backpack just dropped their biggest IRL push yet. If you thought PFP culture was just JPEGs, buckle up:
🗺️ New website + Lads Map
Full rebuild coming — way more interactive, with a live map to organize meetups. No more guessing where the Lads are.
👟 Monthly 1/1 drops you gotta EARN them
Nike Air Force 1s (custom, Lad-themed) first drop:
Custom skateboards
Custom Switch 2
Apple headsets
Resin figures
More to come...
These aren't giveaways for holding a JPEG and vibing. You put in work, you get the 1/1.
🍻 Sponsored meetups
Squad of 5-10 Lads, rock the
@MadLads /
@Backpack merch, and the team covers the drinks. Show the world what community actually looks like IRL.
🎬 Creator support
Top creators get AI subscription coverage + masterclasses. If you're building content around this ecosystem, they want you leveled up.
🎟️ Concert & sports ticket giveaways
Because flexing the brand isn't just online anymore.
🎯 The endgame
Lads = the core users and biggest advocates of Backpack. They're literally forming user groups to deepen the DEX/exchange loyalty loop Backpack isn't just a platform, it's home base.
Oh and apparently there's a Pokémon card tease dropped at the end too 👀 stay tuned.
WAO, harder than ever.
This is what happens when a community stops being just chart-watchers and turns into an actual movement.
Mad Summer isn't a campaign it's a flex on every other community out there.