Sports Business Journal(@SBJ):Millennial lore was a driving factor behind Vans' decision to bring back the Warped Tour. "Fans don't just want to purchase; they want to participate," said Adam Laitsas, the brand's Global Chief Strategy & Transformation Officer.

Sports Business Journal

@SBJ

At the epicenter of the sports industry.

Joined March 2009

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Sports Business Journal@SBJ

2026.10.09 12:46

Millennial lore was a driving factor behind Vans' decision to bring back the Warped Tour. "Fans don't just want to purchase; they want to participate," said Adam Laitsas, the brand's Global Chief Strategy & Transformation Officer.

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