Scott van den Berg
@Scottvdberg
VC. Investing in creator + celebrity brands. Bullish on tech founders. Breaking down how they build billion dollar brands, so you can model them & do the same🚀
19 Following 102 Followers
Everyone saw Alex Hormozi sell 2.9 million books in one day.
Almost nobody studied how he did it.
His $30 book brought people in.
Bundles reaching $25,000 powered the machine.
Here’s the full launch breakdown:
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Everyone talks about the same creator-founders like:
MrBeast, Logan Paul, KSI.
But this guy turned a $10 resume template into a $40M ARR software company in just 5 years.
Meet John Hu, the creator behind Stan Store:
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This is Travis Scott.
McDonald’s put his name on a $6 Quarter Pounder meal.
Within a week, restaurants were running out of ingredients.
The partnership made him $20M.
Here’s how celebrity distribution really works:
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Look at this guy.
He accidentally built a billion-dollar tequila company.
It started with 2 vacation homes, 3 friends and 700 tequila samples.
Here’s how George Clooney turned a private drink into a deal worth up to $1B:
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Companies I ran before Hotstart:
- Football phone cases from China
- An online coupon business
- Straise
- Influencer Capital
- CELEB
Two failed outright. The rest turned into each other.
This is Iman Gadzhi.
He unlocked the final level of the creator economy.
Spent years teaching people how to make money online.
Now he co-owns the platform where they can do it.
Here’s the genius business model behind his Whop deal:
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