A paid hotel tour built around Famitsu’s free 40th anniversary festival got zero bookings.
Retro gaming idol Kotsubu Murashita said there were 0 participants. The package came with a hotel stay, a guided tour alongside former Famitsu editor Lupin Kojima, a group photo with both of them, and exclusive coffee.
It ran 33,000 to 44,000 yen and needed at least six people. Nobody signed up.
The main festival at Bellesalle Akihabara was free entry and drew thousands in person.
Charging that much for a guided walk around a free event never made sense.