From
@samdblond on automating intent signals with AI to increase sales conversion rates:
"There's a lot of intent signals that you might pick up on that actually benefit the recipient of the email. "I see you have a job posting for this role. We actually automate what that role does."
Somebody may have a job posting for an executive assistant. That would be a reasonable time for an AI executive assistant company to reach out and be like, “Hey, saw this posting. Do you want to try us for one week for free? And if we don’t work, you just keep your job search going.”
That will convert. It won’t convert 100% of the time. But it’ll certainly convert more than just randomly blasting everybody to see if they want your AI EA.
I’ll give another example, and there are a bunch of these, and maybe the takeaway is you should be leveraging these if you’re a founder of a company.
We have a customer called Nowadays that does AI event planning. And one of the intent signals is something like, “Agent, crawl the internet and see if you can find a blog post about a company kickoff or a recent offsite that they had.” And then it’s, “Hey, saw your blog post. We can help you plan the next one.”
So not only are you reaching out to the right person at the company that planned the thing. But it’s also top of mind. They have a blog post about it, so people read it.
Those dramatically increase the likelihood of somebody replying relative to, I’m going to send 10,000 emails to everyone in my TAM with the same message."