I’m planning a trip to Positano and kept seeing posts about the fires, so I asked Tab to check what was actually happening. It called my hotel in Italian, got the situation on the ground, and is now monitoring everything until I leave. I gave it my passport and hotel info because one of Tab’s main principles is privacy and security, unlike others. If an AI is going to act on my behalf, I need to know my information is actually mine.

18 months ago we set out to build an AI-native travel agent in iMessage. We booked the first trips ourselves and learned one thing fast: travel is fucking complicated. Points. Delays. 2am support. Business Lie-Flat vs Suite. A thousand edge cases. But complicated isn't the hard part. Specific is. Nobody wants "a flight to Tokyo." They want the 11pm nonstop, the aisle in front of the wing, the points they forgot they had, and the hotel they liked last time, without explaining any of it again. So that's what we built. One thread that already knows. Some of our users have texted their way to $100K+ in bookings. Some just want out of 45C, away from the screaming kid. We book both. The pretzels are free either way. Live today at