Trace Cohen(@Trace_Cohen):VCs love saying they invest in “outliers.” Then they pass because: The market is too early. The founder is too unconventional. The idea sounds too crazy. The numbers don’t fit the model. You can’t brag about hunting outliers and then only invest in things that look normal. Normal is kind of the opposite.

Trace Cohen

@Trace_Cohen

Joined February 2008

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Trace Cohen@Trace_Cohen

2026.10.07 15:58

VCs love saying they invest in “outliers.” Then they pass because: The market is too early. The founder is too unconventional. The idea sounds too crazy. The numbers don’t fit the model. You can’t brag about hunting outliers and then only invest in things that look normal. Normal is kind of the opposite.