JUST IN: OPENAI IS PREPARING POSSIBLE LEGAL ACTION AGAINST APPLE $AAPL OVER THE CHATGPT PARTNERSHIP ANNOUNCED IN JUNE 2024. OpenAI lawyers are working with an outside firm on a range of options. The OpenAI executive quote tells you everything, per Bloomberg: "We have done everything from a product perspective. They have not, and worse, they haven't even made an honest effort." What OpenAI is considering: - A formal notice alleging breach of contract (does not require a full lawsuit at the outset) - Action likely won't come until after the OpenAI v. Elon Musk trial concludes What went wrong: - OpenAI expected the deal to generate billions per year in ChatGPT subscriptions - Apple users overwhelmingly use the standalone ChatGPT app, not the Siri integration - Users have to specifically say "ChatGPT" to invoke OpenAI through Siri - Apple pitched the deal as being on par with its Google Safari search arrangement (which generates tens of billions annually for both sides) The competitive shift: - Apple is opening its platforms to rival AI providers later this year - Apple is testing both Anthropic's Claude and Google Gemini - A revamped Siri with an AI model picker is slated for WWDC on June 8 (iOS 27) - Apple is paying Google $1B annually for Gemini to revamp its own AI models - OpenAI declined to work with Apple on the new models because it "felt burned" Closing quote from the OpenAI executive: "Apple has so much market power that they can dictate terms. We already took this leap of faith with you, and it didn't work out well."