Some highlights from #MadeOnYouTube#, where we announced 30+ new features and products for @YouTubeCreators, artists and viewers 🧵👇: Our next wave of innovation for the @YouTube Era puts more control in your hands, starting with the keys to your homepage: 🔑 With custom feeds, you’ll soon be able to design dedicated feeds for any mood or routine using simple conversational prompts.

Helping independent artists build long-term careers without compromising their creative vision is what our @YouTubeMusic Foundry program is all about. Excited to welcome 16 new artists from 8 countries to the Fall Class of 2026!

The Senate Creators Caucus creates an important forum for dialogue, with bipartisan leadership from @SenBooker and @SenJohnKennedy. Creators' voices belong in the conversation shaping the future of their work.

There’s more to watch, follow and discover than ever which makes the moments that resonate in culture especially interesting. In our latest @YouTube Culture & Trends report, we found that digital creators and communities are playing a bigger role in what gets shared and talked about, ultimately defining the mainstream. Good breakdown by @mashable on what the data shows.

Over the past few weeks, I've been breaking down the design principles shaping how we build @YouTube. Next up is being a good neighbor. Every part of YouTube should work together, with a clear focus on what matters most. For example, when you come across an immersive live preview in the Shorts feed, we stripped back secondary buttons to keep the screen clean and make the main action simple: tap to watch live.

This week at @YouTube, we're bringing new experiences to the living room and expanding opportunities for @YouTubeCreators: 📲 Now you can use your phone to easily browse, comment, control playback and more when watching YouTube on TV. 🎾 @espn Unlimited is now on @YouTubeTV, giving eligible subscribers access to thousands of live sports and shows all in one place. 🇩🇪🇵🇱 Our Shopping affiliate program is rolling out to creators in Germany and Poland.

Sports have played a huge role in the evolution of @YouTubeTV, from our earliest experiments to features like Multiview and Key Plays today. Great deep dive from @Sportico on the journey so far and what’s ahead.

Big news: @espn Unlimited is now officially live on @YouTubeTV.  Just in time for fall, we’re bringing you live events and more ESPN shows, with your favorite @YouTube TV features and a few new additions: 🎛️ Pick how you watch with different languages, home and away feeds and alternate camera angles 🔎 Find live events faster with new personalized rows  📺 Build your own multiview when the action overlaps 🏀 Catch up on what you missed with key plays 🏈 Keep up with your ESPN Fantasy team while you watch Huge thanks to ESPN and teams at YouTube for making it happen.

Our third design principle from the series is to always choose the simpler option. Sometimes less really is more, whether that means fewer words, fewer steps or a cleaner way to get where you’re going. For example, we're rolling out a major update to the 'You' tab, bringing menu items together into one flat list with smart sorting and content filters.

Over the past month, we focused on giving creators more tools to build their businesses while improving the experience for viewers. Here’s a look at what shipped across @YouTube: 🛍️ @Amazon joined the YouTube Shopping affiliate program, letting eligible U.S. @YouTubeCreators tag Amazon products directly in their Shorts, videos and livestreams. 💡 A "get feedback" tool, giving creators tailored suggestions on Shorts drafts before going live. 🔒 Account lock on TV screens, letting you set a 4-digit PIN to keep your viewing history and recommendations private. 🎥 Live Practice Mode, offering creators a private space to rehearse before mobile streaming. 🌍 Premium Lite expansion to more countries and regions, including Bangladesh, the Netherlands and Portugal.

Continuing our look at the design principles shaping how we build @YouTube, our second principle is to prioritize relevance ruthlessly. We want the features you use the most to be easy to find. We've reorganized actions on the watch page for a cleaner, more polished look.

We’re investing £3M over the next three years to help more people across the UK build careers in the creator economy and screen industries. That includes expanding our partnership with @NFTSFilmTV and growing the @YouTubeCreators incubator 10x. Proud of the teams working to open up more opportunities for creative talent across the UK 👏

.@YouTube Shopping 🤝 @amazon Exciting news: Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. @YouTubeCreators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.

A couple of new updates rolling out across @YouTube: 💡 A "Get Feedback" tool, giving @YouTubeCreators actionable tips on their Shorts concepts before going live. Just upload an unlisted draft to get tailored suggestions on a video's hooks, pacing, and structure. 🌍 Premium Lite expansion to 20+ new countries, including Indonesia, the Netherlands and Portugal.

Really enjoyed having @markiplier at @YouTube HQ. After 14 years of learning by doing, Mark drew on his YouTube experience to write, direct, edit, star in and self-finance Iron Lung. As he put it, “YouTube is the new film school.” What I appreciated most was hearing how much that process was shaped by his years creating content on YouTube: constantly learning new skills, adapting when things don’t go as planned, and being honest with his audience along the way. Mark bet on himself and ultimately brought Iron Lung to 4,000+ theaters worldwide, thanks to the community he’s built over the years. It’s inspiring to see creators opening up new paths in entertainment and I have a feeling there's plenty more to come from Mark!

Last week, I shared five design principles guiding our work at @YouTube. Today I’m breaking down our first principle: make content the star. When you’re watching a video, nothing should get in the way, so we’re clearing out the visual noise. For example, we recently updated how shopping works on YouTube. Instead of product overlays covering a video, we added a clean shelf below the player that only shows up when it’s relevant. It respects the creator's work while making it easier to shop.