Excited to share that we’ve surpassed 150M @youtubemusic and Premium subscribers globally. 🎉 We’re continuing to give people more choice, enhance the premium product experience and create more value for our partners. Thank you to our teams across @YouTube who keep pushing what’s possible, and to our community of viewers, creators, artists, and partners around the world who helped us reach this milestone.

With custom feeds, we’re giving you the keys to your homepage. Starting today, we’re rolling out the ability to create multiple feeds tuned to what you want to see. Big thanks to our teams across @YouTube who worked on this. First up for me: Bay Area sports highlights!

One thing I’ve learned from talking with @YouTubeCreators over the years: the best work often comes from making something authentic, putting it out into the world and learning what connects with people. At #MIPCOM# this week, that theme was part of a bigger conversation about what creators and traditional media can learn from each other. @DEADLINE spotlights some of the European creators right in the middle of it.

Live has always been about bringing @YouTubeCreators and their communities together to share moments as they happen. Our @YouTube teams keep finding creative new ways to deepen that connection and bring communities closer to the action. Great to see that creativity and innovation continue to move Live forward.

This is what it looks like to innovate in the @YouTube Era, where entertainment is built from the ground up by creators and the communities that fuel them. At our fifth annual #MadeOnYouTube#, we announced 30+ new products and features to power the next wave of creativity and give you more control over how you watch. We’re introducing custom feeds you can tailor to your interests, moods and routines, new conversational tools to explore what you love, plus new ways to follow the stories you love and connect with creators. To bring fans closer to their favorite @YouTubeCreators, new features like interactive showdowns, co-streaming and live reactions are making streams even more fun. And we've renewed our partnership with @Coachella to remain the exclusive livestream home of music’s biggest festival. For creators, we’re investing across every stage of the creative journey. That includes AI-powered tools in YouTube Studio to handle the heavy lifting of production, new ways to test what resonates with their audience and expanded storytelling formats. We continue to build the most diversified revenue engine on the planet. That means backing creators with the largest ad revenue payouts in the industry, a share of our booming subscription business and a growing suite of fan funding products. And we're increasingly focused on a new engine of growth: fueling the brand-creator ecosystem. I’m grateful to all the creators who spent the day with us. And most importantly, a huge thank you to all our YouTube teams who work so hard every day to build these innovative products.

Some highlights from #MadeOnYouTube#, where we announced 30+ new features and products for @YouTubeCreators, artists and viewers 🧵👇: Our next wave of innovation for the @YouTube Era puts more control in your hands, starting with the keys to your homepage: 🔑 With custom feeds, you’ll soon be able to design dedicated feeds for any mood or routine using simple conversational prompts.

Helping independent artists build long-term careers without compromising their creative vision is what our @YouTubeMusic Foundry program is all about. Excited to welcome 16 new artists from 8 countries to the Fall Class of 2026!

The Senate Creators Caucus creates an important forum for dialogue, with bipartisan leadership from @SenBooker and @SenJohnKennedy. Creators' voices belong in the conversation shaping the future of their work.

There’s more to watch, follow and discover than ever which makes the moments that resonate in culture especially interesting. In our latest @YouTube Culture & Trends report, we found that digital creators and communities are playing a bigger role in what gets shared and talked about, ultimately defining the mainstream. Good breakdown by @mashable on what the data shows.

Over the past few weeks, I've been breaking down the design principles shaping how we build @YouTube. Next up is being a good neighbor. Every part of YouTube should work together, with a clear focus on what matters most. For example, when you come across an immersive live preview in the Shorts feed, we stripped back secondary buttons to keep the screen clean and make the main action simple: tap to watch live.

This week at @YouTube, we're bringing new experiences to the living room and expanding opportunities for @YouTubeCreators: 📲 Now you can use your phone to easily browse, comment, control playback and more when watching YouTube on TV. 🎾 @espn Unlimited is now on @YouTubeTV, giving eligible subscribers access to thousands of live sports and shows all in one place. 🇩🇪🇵🇱 Our Shopping affiliate program is rolling out to creators in Germany and Poland.

Sports have played a huge role in the evolution of @YouTubeTV, from our earliest experiments to features like Multiview and Key Plays today. Great deep dive from @Sportico on the journey so far and what’s ahead.

Big news: @espn Unlimited is now officially live on @YouTubeTV.  Just in time for fall, we’re bringing you live events and more ESPN shows, with your favorite @YouTube TV features and a few new additions: 🎛️ Pick how you watch with different languages, home and away feeds and alternate camera angles 🔎 Find live events faster with new personalized rows  📺 Build your own multiview when the action overlaps 🏀 Catch up on what you missed with key plays 🏈 Keep up with your ESPN Fantasy team while you watch Huge thanks to ESPN and teams at YouTube for making it happen.

Our third design principle from the series is to always choose the simpler option. Sometimes less really is more, whether that means fewer words, fewer steps or a cleaner way to get where you’re going. For example, we're rolling out a major update to the 'You' tab, bringing menu items together into one flat list with smart sorting and content filters.

Over the past month, we focused on giving creators more tools to build their businesses while improving the experience for viewers. Here’s a look at what shipped across @YouTube: 🛍️ @Amazon joined the YouTube Shopping affiliate program, letting eligible U.S. @YouTubeCreators tag Amazon products directly in their Shorts, videos and livestreams. 💡 A "get feedback" tool, giving creators tailored suggestions on Shorts drafts before going live. 🔒 Account lock on TV screens, letting you set a 4-digit PIN to keep your viewing history and recommendations private. 🎥 Live Practice Mode, offering creators a private space to rehearse before mobile streaming. 🌍 Premium Lite expansion to more countries and regions, including Bangladesh, the Netherlands and Portugal.

Continuing our look at the design principles shaping how we build @YouTube, our second principle is to prioritize relevance ruthlessly. We want the features you use the most to be easy to find. We've reorganized actions on the watch page for a cleaner, more polished look.

We’re investing £3M over the next three years to help more people across the UK build careers in the creator economy and screen industries. That includes expanding our partnership with @NFTSFilmTV and growing the @YouTubeCreators incubator 10x. Proud of the teams working to open up more opportunities for creative talent across the UK 👏

.@YouTube Shopping 🤝 @amazon Exciting news: Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. @YouTubeCreators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.