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adam ho
@adamho
head of design @fal / graphic designer principal @ me, Adam Ho, I.S.P.
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The tote bags at our conference received so much love! We worked so hard on this mini-capsule for GenMedia Conference so thank you all for the kind words. 😵😭 Nearly every element was made and produced from scratch. - shell fabric: custom dyed nylon fabric in light sage - cord: custom developed cord 8mm cord - inside snap - metal d rings - fal logo silver carabiners - heat transfer logo - double patch pockets - care labels Some say they can be turned inside out. Made at fal design lab / @HyunjungLee_ with so much attention to detail down to the care label designs / thank you to our production partners!
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I love that we spent so much time obsessing on the floor decal designs 🫪 @HyunjungLee_ 🎨
Out-of-home campaign for @fal: Your creativity layer. Really proud of the whole team for getting this out! Designed at *fal design lab* / with Hyun Jung Lee