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fal
@fal
the generative media cloud. hiring for support/discounts, e-mail us at support@fal.ai.
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We're excited to release the State of Generative Media Report, Volume 2. Generative media has moved from experimentation into production and that shift looks different across every industry. Built from fal’s own platform data, the report explores how AI image, video, audio and 3D are evolving, written by the people at fal building the models, infrastructure and products behind the shift.
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New episode of fal Podcast is live with our guest @joypbuilds! Joy worked as a Concept Artist in AAA game development and transitioned to being a founder in SF. Watch on YouTube:
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Out-of-home campaign for @fal: Your creativity layer. Really proud of the whole team for getting this out! Designed at *fal design lab* / with Hyun Jung Lee
We've been pushing diffusion RL into new verifiable tasks. The surprise: lip-sync is one of them. The result is the highest-quality, fastest, and cheapest lip-sync model on the planet. Built on top of H3 Max by @fal
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H3 Max Lip Sync is now live on fal. Upload one photo and one audio clip and get back a lip-synced video in seconds, with natural expression and movement, in any language. In our evals, H3 Max Lip Sync ranks #1# for both quality and speed, with a median generation time of just 11 seconds. Try it now on fal.
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full runthrough of the boss fight in my game, this is all running in the BROWSER which feels crazy to say! tech stack: → @fal for generated assets → @threejs for rendering → Blender + Mixamo for rigging and animations → @suno for music and SFX → GPT-6-Astra for development
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One week until GenMedia Conference 2026. 500+ leaders across AI, media, entertainment and creativity. One day to talk about where generative media is going, and how it’s actually being used today. See you in San Francisco on September 24. Full list of speakers and topics is now live at
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The bottleneck in generative video is shifting. Speed and cost are becoming solved problems. The frontier is now quality, control, and reliability. @gorkem and @isidentical with @JenniferHli on how we’re pushing that frontier with H3 Max, and what it means for production.
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.@fal's Gorkem Yurtseven and Batuhan Taskaya on making an open source video model 35x faster, and what Hollywood wanted after they built it: Last month, MiniMax released H3, an open source video model. fal rebuilt it - they cut down the steps the model takes to make a video, rewrote the code under each stage, and got the GPUs to 70-80% of their theoretical ceiling instead of their usual 30-40%. No quality loss. Video now generates faster than you can film it. The models have gotten so cheap and fast that end users aren't even asking for improvements in either category anymore. The gap has moved to quality, or how closely the model follows the prompt. Hollywood wasn't a customer a year ago and is now fal's fastest growing segment. Studios love it for the little things - extending a shot, moving the camera, changing the lighting. Those edits land 80-90% of the time. fal is chasing 99.9%. In this conversation with a16z's Jennifer Li: 00:00 Intro 01:45 The first open model worth rebuilding 03:45 The industry ran out of compute in April 06:25 35x faster without losing quality 11:05 5s of video generated in 1.5s 14:25 The weekend fal dropped everything 16:15 3 viral projects nobody planned 18:20 Teaching a video model to remember 20:25 An hour of video that's consistent 23:30 2x the usage of other models in 3 weeks 26:35 The case for giving video away for free 29:00 Blender sketch in, finished shot out 30:40 Chasing 99.9% reliability 34:15 Hollywood, fal's fastest-growing customer 36:50 Why studios wouldn't touch it until now YouTube: @gorkem @isidentical @fal @JenniferHli
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fal Marketing is HIRING! Since I joined a year ago, we’ve 4x’d the team, grown to 2.5M+ users, and shipped more products and launches than I can count. If you care deeply about where media and creativity are going, this is the place for you. We’re a scrappy team that’s constantly experimenting, iterating, and building. We’re hiring for: - Growth marketers - Solutions marketers - Community growth - Creative producers - Creative technologists And if you don’t fit one of the roles above reach out anyway. If you’re excited about what we’re doing we’ll find a place for you.
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it's insane what you can now do with GPT-6-Astra + fal i made this browser horror game inspired by the weeping angels in Dr. Who: they only move when you can't see them Try it. Desktop + headphones 👁️
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We trained a custom H3 Max LoRA on 335 clips of footage to generate scenes for an Emmy-finalist interactive murder mystery. fal creative engineer @PSDWizzard breaks down the full process, from story-engine JSON and character bibles to audio separation, captioning, and prompt compilation. A very good thread on what it actually takes to train a model for a specific creative world.
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I tested 5,000, 8,000, and 10,000 step runs with the dataset. The captions mattered, adding an explicit matte toon style and descriptions of individual areas within each set helped anchor the look we wanted.
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@SpaceXAI Join fal and @SpaceXAI on September 22 for a live workshop on building your first voice agent with Grok. Sign up:
Grok Voice is live on fal. The latest speech model from @SpaceXAI that answers in 0.70 seconds and finishes its tool calls before the sentence ends. Transcription with word-level timestamps, text to speech in 30+ voices across 25+ languages, and cloning from two minutes of audio. Every voice in this video is from Grok Voice.
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fal head of engineering @isidentical explains why they’ll never pre-train a model and why compute may be the real moat in AI: "We are never going to pre-train a model. That is not in the cards for us. fal is a generative media cloud, and wherever we see gaps, we are okay to adjust and evolve our form to fit in there." "Today the gaps are not in pre-training. There are multiple companies rushing to pre-train the best image and video models. There is a big gap in real-time video generation, which we think we cracked with H3 Max." "I don't think anyone in the world has enough inference compute today. We have been very aggressive building and procuring compute, anywhere from building our own data centers to renting as many GPUs as possible." "The moat is not the software that you build, not the training that you do, it's essentially your focus to be always one step ahead. As long as you're one step ahead, you're able to capture more value than anyone else." @fal
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GPT-6 Astra makes 3D modeling and animation in Blender as simple as writing a text prompt with a reference image. Professional creatives are using 3D video to guide video models like H3 Max. Watch the full video on YouTube:
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fal Research brought H3 Max from 120 seconds of generation time to under 3 seconds, for a 5-second video. At the same time, we improved quality and prompt adherence. @isidentical on @MTSLive discussing the post-training work behind it.
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fal head of engineering @isidentical reveals how reinforcement learning turned H3 Max into a frontier video model that generates 5 seconds of video in under 3 seconds, down from nearly 2 minutes: "It's probably the only frontier video model from a quality and output and adherence perspective that can generate videos in real time." "We took this open source base MiniMax H3 video model, what we wanted to do was not just make it faster, but improve its quality ahead of anything else by implementing reinforcement learning for verifiable concepts like video editing and prompt adherence." "We were able to get the model from 120 seconds for a 5-second video generation, almost 2 minutes, to under 3 seconds for a 5-second video generation. Almost double real time, while improving its quality ahead of the open source version and ahead of many frontier closed source models." @fal
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H3 Max and H3 Max Turbo are 50% off through September 30. H3 Max 768p: $0.04/sec H3 Max Turbo 768p: $0.02/sec Generate with the fastest frontier video models on the market.
An Emmy finalist, now partnering with fal. Pickford is now working with fal to unlock a new level of visual freedom to Whispers, an interactive murder mystery where the audience shapes the story in real time. Custom models trained on original footage generate the visual world live, bringing audience driven storytelling to the screen in a new way. Congrats to the Pickford team on the Emmy finalist recognition for Outstanding Emerging Media Programming!
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We celebrate one milestone by announcing another. Pickford x fal. Tonight we’re at the 78th Emmy awards where our project Whispers is a finalist for Outstanding Innovation in Emerging Media Programming. It also marks the beginning of an exciting collaboration with the team at @fal. fal is working closely with us to post-train custom models on our own in-engine art for Whispers, our interactive murder mystery where the audience shapes the story live. We could never visualize a story this way before and we’re excited to show you what comes next.
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fal Podcast episode 4 is live and our guest this week is @xingsthatmatter of @plotpartyai We talk about the Microdrama industry in China vs the US and how producing for this emerging category is different from traditional formats. Watch on YouTube:
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Introducing H3 Max Camera Controls, the world's fastest 3D video model. Turn a single viewpoint into a navigable 3D scene in less than 3 seconds. Set the horizontal and vertical camera angle in degrees, and H3 Max Camera Controls moves through the scene while preserving geometry, position, and materials across perspectives. Fast enough to control the camera in real time.
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