Alex Nguyen(@alexcooldev):This might be one of the most successful AI marketing campaigns I’ve seen. Millions of views across every major social platform. And more importantly, it reached exactly the audience already obsessed with AI. $112K sounds like a lot. But compared to what traditional companies spend to get this level of attention, distribution, and cultural relevance? It actually feels cheap.

Alex Nguyen

@alexcooldev

Indie Hacker building AI apps: 370K users 🤙 ( 40K users 🤌 ( +3 stealth apps, partnered with @rork and @arcads_ai

Joined November 2022

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Alex Nguyen@alexcooldev

2026.09.23 17:29

This might be one of the most successful AI marketing campaigns I’ve seen. Millions of views across every major social platform. And more importantly, it reached exactly the audience already obsessed with AI. $112K sounds like a lot. But compared to what traditional companies spend to get this level of attention, distribution, and cultural relevance? It actually feels cheap.