Alex 🧩 Scaling Video GenAI(@alexmashrabov):Calling Higgsfield “just a wrapper” tells you surprisingly little about the economics of our business. In over 40% of cases, we get to decide which model does the work for our customers. As models become more interchangeable, the ability to move demand between them becomes a moat. If you’re mapping where value accumulates in AI, follow who owns the customer relationship. I went deeper on this with @HarryStebbings on 20VC.

Alex 🧩 Scaling Video GenAI

@alexmashrabov

CEO at @higgsfield. Best video GenAI for social media. cofounder at AI Factory (acq by Snap)

Joined July 2013

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Alex 🧩 Scaling Video GenAI@alexmashrabov

2026.09.28 19:12

Calling Higgsfield “just a wrapper” tells you surprisingly little about the economics of our business. In over 40% of cases, we get to decide which model does the work for our customers. As models become more interchangeable, the ability to move demand between them becomes a moat. If you’re mapping where value accumulates in AI, follow who owns the customer relationship. I went deeper on this with @HarryStebbings on 20VC.

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