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Alex 🧩 Scaling Video GenAI
@alexmashrabov
CEO at @higgsfield. Best video GenAI for social media. cofounder at AI Factory (acq by Snap)
293 Following    20K Followers
Jensen is irreplaceable for America’s AI leadership. In 5G, the US had to play defense against China’s Huawei. In AI, it’s the opposite. NVIDIA leads, and now China is trying to end its reliance on NVIDIA. Jensen laid the foundation for modern AI 20 years ago. By the time the world realized what AI was, the entire ecosystem was already built on NVIDIA. And this goes beyond just hardware. In 2006, NVIDIA put CUDA software on regular gaming cards so they could do more than graphics. Investors called it a mistake, until AlexNet proved it was the future. Competitors might clone hardware, but they can’t just replace 20 years of code, tools and developer knowledge. The board’s investigation must establish the facts. And as it does, we should remember what Jensen has built. As he put it, America should have “the first, the most, and the best.” Few people have done more to make that true.
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We’re on track to fundamentally rewrite the economics of AI video. Miracle is our proprietary technology for pixel-level video editing, with real-world knowledge built in. In short, it breaks video into editable layers and applies precise, local changes in real time. There’s no more need to regenerate the entire shot. The goal is simple: end the chokehold that legacy software has on creators.
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@jensenhuang and NVIDIA just invested in Higgsfield We turn competition at the foundation layer into compounding advantage for our customers. Every advance at the frontier expands what Higgsfield can deliver The moat is ownership of demand, and we clearly own one.
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Here's another reason I believe 50%+ of social media content will by AI-generated by the end of 2027. You've definitely seen these explainer accounts appear out of nowhere and generate enormous engagement. Turns out they are made using Higgsfield. Some of the biggest new gen entertainment companies will likely begin as an AI-content instagram/tiktok account.
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Higgsfield is now the fastest-growing skill freelancers get hired for. We are #1# on Contra’s Creative Intelligence 2026 list of the fastest-growing AI skills, with 25x growth from H1 2025 to H1 2026. My bet: within next 6 months, the most in-demand creative is the one who can take an idea all the way to a finished campaign. That’s why we built Higgsfield Katana, powered by Claude Motion. Give it a brief or your raw footage, and it hands back a finished edit, including the shots you never filmed. The next studio is one person with Higgsfield.
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Higgsfield is #5# on a16z’s new consumer AI monthly revenue leaderboard. Glad we passed the research team’s due diligence.
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Like it or not, over 50% of social content will be AI-generated by the end of next year. @higgsfield AI Influencer and Genjutsu let a small team create characters, animate them, and test digital "personalities" like ad creatives. This changes the economics of building a media business, and Higgsfield is where the next generation gets built. Calling it “AI slop” says more about a taste preference than the size of the opportunity.
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Higgsfield is the best place to make AI video and we want everyone to use it more. To celebrate our $1B revenue run-rate, we’re resetting the subscription credits you’ve used this month, now through Sep 30. Time to /reset-credits
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Calling Higgsfield “just a wrapper” tells you surprisingly little about the economics of our business. In over 40% of cases, we get to decide which model does the work for our customers. As models become more interchangeable, the ability to move demand between them becomes a moat. If you’re mapping where value accumulates in AI, follow who owns the customer relationship. I went deeper on this with @HarryStebbings on 20VC.
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I’ve set aside $20M because I want more startups to grow with us. Higgsfield crossed a $1B revenue run-rate today. We’re celebrating this with 100% cashback on Higgsfield API spend with Genjutsu and Cinema Studio available. When you're a small startup, early support can change how quickly you build. Special thanks to @gregisenberg for showing how to get started with GPT-6 Astra + Higgsfield API, step by step. I hope this helps you ship faster and grow into one of our biggest customers.
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Today Higgsfield crossed $1B in annualized revenue. We've grown 20x since September 2025. There’s a popular argument that foundation models will capture all the value in AI, leaving little for the application layer. Higgsfield is proving the opposite thesis, as better models expand what enterprises can achieve and increase the value of applications embedded in their workflows. That thesis is reflected in our business: 300% net revenue retention. 115% MoM growth in enterprise adoption since June. Positive gross margin since the beginning of this year. Thank you to our incredible team and everyone building it with us.
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Higgsfield is now the #1# creativity plugin on ChatGPT 🚀 Over the past few months, we’ve been bringing Higgsfield into the tools creative teams use on a daily basis: Photoshop, Figma, Premiere Pro, After Effects, DaVinci Resolve, Blender, Claude, and Cursor. Now, ChatGPT, with around 900 million weekly users. A lot of creative work gets slowed down by switching between tools and moving assets. We want Higgsfield to be there wherever the work needs to get done. Write briefs, generate ad videos, try different models - all of it in one chat. Thank you for creating with Higgsfield.
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A year ago, @adilinthewild was working as a bartender at a small cafe in Canada. Today, he is the face of Higgsfield and runs our YouTube team of 20+ people. Since then, they’ve grown the channel from zero to 400,000+ subscribers and generated over 21M+ views, making it one of the largest educational YouTube channels in AI. He recently played the lead in Hell Grind, our 95-minute AI feature that premiered in Cannes (where he actually started getting stopped for photos). The funny part is that people sometimes think Adil is AI. He isn’t, but I understand why they might think that. Adil is a great reflection of the team we’re building at Higgsfield. Like him, they are energetic, smart, and incredibly ambitious. An absolute pleasure working with him. Onwards.
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Higgsfield is using GPT-6 Astra to build entertainment that never ends. Generation time < clip duration. We can generate the next segment before the current one finishes playing. Endless AI livestreams are one of the directions we’re researching at @higgsfield. Huge shoutout to N3on for being at the forefront of innovation in entertainment and experimenting with us.
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This is my last stream as a human being. i'll explain when it's over first Al streamer in the world and it's me. this stream will never end. going to bed now. don't make me do anything that can jail me. powered by GPT-6 Astra and @higgsfield.ai live on Kick.
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Amazing to see Higgsfield show up on both Ramp and Brex as one of the fastest-growing software vendors. Brex looks at spend across 35,000+ customers, Ramp across 70,000+ businesses. They have different datasets and methodologies, but both show that businesses are adopting AI video fast, and it’s becoming part of their everyday creative workflow.
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genuinely curious why these lists from Ramp and Brex look so different
Excited to partner with @togethercompute as we scale Higgsfield’s inference infrastructure
Higgsfield just ranked #2# on Brex’s list of fastest-growing software vendors. Brex’s ranking is based on real spending activity across 35,000+ companies, tracking where business dollars are accelerating. Pretty cool to see Higgsfield alongside some of the companies moving fastest in software right now.
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Our summer fastest-growing vendors list just dropped, and the story is: infrastructure won. Turns out the real AI hype isn't the app, it's what's under it.
BREAKING: AI video-generation startup Higgsfield raises $400M at $5.4B valuation.
Pixar co-founder Edwin Catmull is joining the Higgsfield Global Film Festival jury. Couldn't be more proud. Pixar changed filmmaking by building one team of artists and technologists. That model has inspired us from day one. At Higgsfield, we're bringing together award-winning directors, cinematographers, producers, researchers, and engineers to build the next generation of filmmaking. Honored to have one of the architects of the last creative revolution judging the first generation of AI filmmakers.
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Pixar co-founder Edwin Catmull joins the Higgsfield Global Film Festival as a jury member. 5x Oscar Winner. Ex-President of Walt Disney Animation Studios. Executive producer of Toy Story. Turing Award laureate. The man who invented 3D graphics will judge the first generation of AI filmmakers.
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This is one of my favorite Higgsfield case studies. Vertex CGI built an NBA Finals campaign for ESPN on Higgsfield, hitting 23M+ views in 48 hours. To prep for two possible champions, they: • Scaled production 5x • Built 2 campaigns in 5 days • Published the second NY won Vertex CGI is behind campaigns for Mercedes, Porsche, and Nike with 25 billion organic views across 1,200+ campaigns.
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