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Alex 🧩 Scaling Video GenAI
@alexmashrabov
CEO at @higgsfield. Best video GenAI for social media. cofounder at AI Factory (acq by Snap)
320 Following    17.5K Followers
I’ve set aside $20M because I want more startups to grow with us. Higgsfield crossed a $1B revenue run-rate today. We’re celebrating this with 100% cashback on Higgsfield API spend with Genjutsu and Cinema Studio available. When you're a small startup, early support can change how quickly you build. Special thanks to @gregisenberg for showing how to get started with GPT-6 Astra + Higgsfield API, step by step. I hope this helps you ship faster and grow into one of our biggest customers.
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Today Higgsfield crossed $1B in annualized revenue. We've grown 20x since September 2025. There’s a popular argument that foundation models will capture all the value in AI, leaving little for the application layer. Higgsfield is proving the opposite thesis, as better models expand what enterprises can achieve and increase the value of applications embedded in their workflows. That thesis is reflected in our business: 300% net revenue retention. 115% MoM growth in enterprise adoption since June. Positive gross margin since the beginning of this year. Thank you to our incredible team and everyone building it with us.
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Higgsfield is now the #1# creativity plugin on ChatGPT 🚀 Over the past few months, we’ve been bringing Higgsfield into the tools creative teams use on a daily basis: Photoshop, Figma, Premiere Pro, After Effects, DaVinci Resolve, Blender, Claude, and Cursor. Now, ChatGPT, with around 900 million weekly users. A lot of creative work gets slowed down by switching between tools and moving assets. We want Higgsfield to be there wherever the work needs to get done. Write briefs, generate ad videos, try different models - all of it in one chat. Thank you for creating with Higgsfield.
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A year ago, @adilinthewild was working as a bartender at a small cafe in Canada. Today, he is the face of Higgsfield and runs our YouTube team of 20+ people. Since then, they’ve grown the channel from zero to 400,000+ subscribers and generated over 21M+ views, making it one of the largest educational YouTube channels in AI. He recently played the lead in Hell Grind, our 95-minute AI feature that premiered in Cannes (where he actually started getting stopped for photos). The funny part is that people sometimes think Adil is AI. He isn’t, but I understand why they might think that. Adil is a great reflection of the team we’re building at Higgsfield. Like him, they are energetic, smart, and incredibly ambitious. An absolute pleasure working with him. Onwards.
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Higgsfield is using GPT-6 Astra to build entertainment that never ends. Generation time < clip duration. We can generate the next segment before the current one finishes playing. Endless AI livestreams are one of the directions we’re researching at @higgsfield. Huge shoutout to N3on for being at the forefront of innovation in entertainment and experimenting with us.
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This is my last stream as a human being. i'll explain when it's over first Al streamer in the world and it's me. this stream will never end. going to bed now. don't make me do anything that can jail me. powered by GPT-6 Astra and @higgsfield.ai live on Kick.
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Amazing to see Higgsfield show up on both Ramp and Brex as one of the fastest-growing software vendors. Brex looks at spend across 35,000+ customers, Ramp across 70,000+ businesses. They have different datasets and methodologies, but both show that businesses are adopting AI video fast, and it’s becoming part of their everyday creative workflow.
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genuinely curious why these lists from Ramp and Brex look so different
Excited to partner with @togethercompute as we scale Higgsfield’s inference infrastructure
Higgsfield just ranked #2# on Brex’s list of fastest-growing software vendors. Brex’s ranking is based on real spending activity across 35,000+ companies, tracking where business dollars are accelerating. Pretty cool to see Higgsfield alongside some of the companies moving fastest in software right now.
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Our summer fastest-growing vendors list just dropped, and the story is: infrastructure won. Turns out the real AI hype isn't the app, it's what's under it.
BREAKING: AI video-generation startup Higgsfield raises $400M at $5.4B valuation.
Pixar co-founder Edwin Catmull is joining the Higgsfield Global Film Festival jury. Couldn't be more proud. Pixar changed filmmaking by building one team of artists and technologists. That model has inspired us from day one. At Higgsfield, we're bringing together award-winning directors, cinematographers, producers, researchers, and engineers to build the next generation of filmmaking. Honored to have one of the architects of the last creative revolution judging the first generation of AI filmmakers.
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Pixar co-founder Edwin Catmull joins the Higgsfield Global Film Festival as a jury member. 5x Oscar Winner. Ex-President of Walt Disney Animation Studios. Executive producer of Toy Story. Turing Award laureate. The man who invented 3D graphics will judge the first generation of AI filmmakers.
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This is one of my favorite Higgsfield case studies. Vertex CGI built an NBA Finals campaign for ESPN on Higgsfield, hitting 23M+ views in 48 hours. To prep for two possible champions, they: • Scaled production 5x • Built 2 campaigns in 5 days • Published the second NY won Vertex CGI is behind campaigns for Mercedes, Porsche, and Nike with 25 billion organic views across 1,200+ campaigns.
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Kazakhstan just took #1# in the world at the International Physics Olympiad. 5/5 Gold medals won. 🥇 One of the medalist is already headed to MIT. IPhO is one of the oldest and most prestigious physics competition on earth, where only the absolute top 8% survive with a Gold. There’s a reason the tech industry tracks these pipelines. Menlo Ventures data from Deedy tracking 18,000 international olympiad medalists shows they are 4,000x more likely to found a unicorn (including the founders of OpenAI, Stripe, and Cursor). At Higgsfield, our engineering core is anchored by these international physics medalists, including my co-founder and CTO, Yerzat Dulat. That physics pedigree is why we named our company Higgsfield (after the fundamental field that gives particles their mass). It's the ultimate metaphor for what we do: giving form to imagination. Per capita, Kazakhstan is quietly an absolute powerhouse for deep tech: • 146 medals at the International Mathematical Olympiad (IMO) • 75 medals at the International Olympiad in Informatics (IOI) • 2024 ICPC World Finals Gold (beating Cambridge, Tsinghua, and Waterloo the same year 142 elite teams like MIT and Harvard flew to Kazakhstan for the Finals) My own path into AI started in these exact same olympiad trenches (2x ACM ICPC World Finals → startup later acquired by Snap). Today, the talent density is how we built the #1# AI video platform in the world, out-shipping legacy Silicon Valley giants at 3x their velocity and driving the next wave of global innovation 🚀
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What do the smartest kids in the world do when they grow up? I did the largest study of ~18,000 International Olympiad medalists (IMO, IOI and IPhO) over the last 25yrs, arguably the sharpest analytical minds of the world in high school, to see where they ended up and traced ~50% of them. Founders of ~20 unicorns and ~7 decacorns and ~10 billionaires: OpenAI, Cursor, Stripe, Databricks, Perplexity, Ethereum, Cognition, Hyperliquid, Fireworks, Modal, Quora, Parallel, Cartesia, Wispr Most kids went to MIT, a whopping 12% of them, followed by Cambridge (7%) and Sharif (3%)! The career paths they chose (of those who graduated) were: — 36% Academia (professors) — 26% Other — 22% in Software / Tech — 12% in Quant / Finance — 5% Founders! The biggest employer was Google, by far, at 6%. Others interesting tidbits were: — 47 of them work at Jane Street (#3#) — 38 at OpenAI (#5#) — 15 at Anthropic — 8 at Cognition — 6 at Isomorphic Labs Olympiaders were 1500x more likely to be billionaires and 4000x more likely to be unicorn founders than the average person!
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Higgsfield crossed $500M annual run rate, 14 months after launch. We're growing 30% month over month, and last week we passed $2M a day in credit card billings. The bigger we get, the more we can invest in things that matter beyond our business metrics:
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We were proud to sponsor ACAI for Kids at NFC Summit 2026 in Lisbon. Over 100 children and parents created AI art, music, and stories together. We gave every family free credits to keep experimenting at home. Hope we'll see some future creators come out of workshops like these. Thanks @NFCSummit, TUMO Portugal, and AI Art Magazine.
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