Aleyda Solis 🕊️(@aleyda):How much traffic Google AI Mode is referring to sites? @Similarweb reclassified its traffic from "Gen AI" to "Organic Search" on September 1st, and we can easily see how much Gen AI traffic drops on September 1st for any site. For many of the top sites of the web, also used as citation sources, such as YouTube, Reddit, Facebook, it has been a 60-70% drop in Gen AI traffic (which is still a fraction of organic search). If you have access to Similarweb, go and take a look 😉

Aleyda Solis 🕊️

@aleyda

SEO & AI search Consultant, Speaker & Author. @Orainti Founder. Finchling Co-Founder. @CrawlingMondays Host. SEOFOMO, more

Joined January 2007

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Aleyda Solis 🕊️@aleyda

2026.09.23 19:22

How much traffic Google AI Mode is referring to sites? @Similarweb reclassified its traffic from "Gen AI" to "Organic Search" on September 1st, and we can easily see how much Gen AI traffic drops on September 1st for any site. For many of the top sites of the web, also used as citation sources, such as YouTube, Reddit, Facebook, it has been a 60-70% drop in Gen AI traffic (which is still a fraction of organic search). If you have access to Similarweb, go and take a look 😉