How much traffic Google AI Mode is referring to sites? @Similarweb reclassified its traffic from "Gen AI" to "Organic Search" on September 1st, and we can easily see how much Gen AI traffic drops on September 1st for any site. For many of the top sites of the web, also used as citation sources, such as YouTube, Reddit, Facebook, it has been a 60-70% drop in Gen AI traffic (which is still a fraction of organic search). If you have access to Similarweb, go and take a look 😉

👀 AI Search is an off-site corroboration problem, with an on-site quality floor: Here's the criteria to use to create on-site content and off-site corroboration that's defensible in an AI search era, along with examples of off-site corroboration signals and on-site content to prioritize and to avoid 👇 Check out the guides about each of these topics with relevant workbooks: * To create content: * To create third-party citations:

🎉 Delighted to see The @CrawlingMondays YouTube Channel reaching the 14,000 subscribers 🙌 Stay tuned for another episode of the AI Search Optimization Roadmap by the end of the week and subscribe now to avoid missing out 😎👇

What an amazing session by @robwalling at @MicroConf Europe sharing 8 actual lots for SaaS that will still work in the age of AI 👏 super useful and actionable ideas that I very look forward to put in action at Finchling

How do you structure a page to win in the AI era? @chris_nectiv has updated the classic "Perfectly Optimized Page for SEO" checklist for Answer Engine Optimization (AEO). Learn the 6 crucial elements to help you get cited in AI Search. Read the guide:

What an amazing first day at @microconf Europe presenting, sharing and learning with a wonderful community of SaaS founders from all over the world 🙌😌 thanks so much for having me! Can’t wait for tomorrow.

Very excited to share the first Always-On report we’ve published at Finchling 👇 We surveyed 119 PR professionals about how they monitor the news for work, and the effects it has on them: 😵‍💫 56% of PR professionals say news monitoring makes them feel overwhelmed, and 32% say it makes them feel stressed. 🌙 64% monitor the news outside working hours, either in the evenings or at weekends. And 89% check it before 9am. 👩‍💻 The pressure is even higher for junior PRs: 72% say news monitoring makes them feel overwhelmed. But perhaps the stat that struck me the most: 👉 Despite all of this monitoring, 64% of PRs find a story they can actually act on for a client or brand only once a week or less. That’s a LOT of news consumption for relatively few actionable opportunities. And this is ultimately the challenge we help solve with Finchling 😉 PR professionals obviously need to stay informed, but staying informed shouldn’t require going through hundreds or thousands of headlines, checking alerts at night or spending the weekend worrying that you might have missed the one story your brand should have reacted to. There are many more interesting findings in the report, including thoughts of PR experts like: @ShannonMcGuirk_ @ilikeyoumatt @BrockbankJames @PRAndyBarr and more! Check it out:

SEO didn't die. It just got stranger. @aleyda opens MicroConf Europe with the state of search for B2B SaaS: who is winning in AI search, what they have in common, and what to do about it. #MicroConf#

⚒️ The State of Search: SEO and AI for B2B SaaS Founders - my presentation at @MicroConf Europe going through how search is evolving with AI search for SaaS companies and what software companies should do to grow with it. Check it out : PS: thanks so much for the wonderful opportunity, what an amazing conference and great audience! 🙌

1/ "No matter how prominently we show the links, users won't click." An OpenAI engineer, quoted in the newly unsealed NYT v OpenAI filing. Buried in 92 pages there's a traffic story every SEO should read 🧵

🤖 Make commercial and transactional information machine-readable for AI search: Commercial and selection prompts depend on current, explicit information extractability: Price, availability, eligibility, plan logic, attributes, locations, integrations or policies are unclear, you can lose the selection even when you're otherwise visible 👇 Here's content to prioritize based on your biz model.

🔥 The Latest Search News of the Week You Can't Miss [From #SEOFOMO# - Sep 20, 2026] 👇 * ​Google ‘AI contribution pilot’ tests paying websites when they’re used in AI results * ​Google Search Profiles Now Available At 10,000 Followers * ​Google Business Profiles rolls out Collected Info * ​Google UCP Update Lets Merchants Enable Cart Transfer To Site * ​Google Search Drops Free Product Listings From European Economic Area * ​The Tactical Guide to Optimizing for Google Discover [Presentation] * ​The follow-up query: Rethinking SEO for conversational search * ​​Google AI Ranking Factors * Agentic Search Readiness: What Businesses Need to Build Now * ​Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity * Much more! Including SEO and AI Search jobs, events, tools... From specialists like Barry Adams, @lazarinastoy , @LouisaFrahm, @GiordMarco96, @davidcarrascop, @CyrusShepard, @gfiorelli1, @Giridja, @CrystalontheWeb and more. Check it out: Subscribe in seofomo(.)co and join 46.3K specialists 🙌 PS: Thanks to @semrush for today's edition sponsorship!

👀 If you haven't yet followed me yet via my Google Search Profile - you can do it here: A little request to Google for Creators: to start supporting LinkedIn (my 2nd largest platform) and integrate better with newsletters platforms like Kit, Beehiiv, or Substack too (it would be ideal to feature #SEOFOMO#, #MarketingFOMO# and #AImarketers# content there as well).

“Almost no one intended for content they created to be used in this fashion, nor are they compensated for its use,” an internal Microsoft document read. 🔗

📊 More insights into ChatGPT’s August citation shifts via @Similarweb ! We already knew about the Reddit and Wikipedia declines, but 1) Where did this citation share go and 2) Did the shift look the same across industries? Similarweb shared with me this additional analysis of US desktop data, comparing August vs July 2026 across all prompts, as well as Beauty, Finance, and Travel ones. A few findings that stood out: * Across all 4 segments, Social Media, Reference Materials, and News & Media were the biggest 3 declines. This includes Reddit and Wikipedia. * For the 3 industry segments, the biggest increases were often in category relevant site types. E.g. Travel prompts saw Travel sites become a lot more frequently cited. This means brands in that category have a bigger chance of being cited * Citations are no longer dominated by a few UGC sites and moving towards category specific sites Take a look at the data here 👇 Thanks so much, @AdelleKehoe for the insights 🙌