Allegra Jacchia
@allegrajacchia
Creators Product @x
Joined February 2018
669 Following 34.8K Followers
We’ve been working hard behind the scenes to improve Revenue Sharing and fix the incentives it created. The top earners today look very different from when we first ran this experiment — and that’s a good thing.
For a long time, the program rewarded quantity more than originality. That created a cycle where aggregators and unoriginal content could outperform creators who were actually contributing something new to the platform.
Ultimately, our goal is simple: reward the people who create content that makes X worth opening every day. We’re not done yet, but we’re getting closer.
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In a 3% experiment, removing the Top-30 highest paid revenue share accounts from the For You timeline increased both time spent and daily active users on X.
