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Bold Metrics
@boldmetrics
Using AI to help some of the world's largest brands unlock the power of body data.
Joined June 2012
526 Following    3.3K Followers
It's not uncommon to be between sizes. And when you're shopping in a store, you usually solve this by taking two different sizes with you into a dressing room. With Bold Metrics, we bring this same experience online. Here's a good example from a real rec from one of our founders, @morganlinton who often finds himself between sizes. In this case, a small is his recommended size, but it will be slightly snug in the chest. Moving up to a Medium makes it fit slightly loose in the waist. Now, we know Morgan, and he actually prefers a snug chest, he's a skinny guy, snug is kinda his jam. So he'd pick a small...but everyone is different. This is why it's so important to use an approach that leverages AI, but also allows users to pick based on their own fit preference. How'd we do Morgan? Do we know you or do we know you?
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