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brian
@brianhong
head of apac @fomo
1.2K Following    9.6K Followers
i’ve joined @fomo to lead apac. too many of the best trading ideas in the world never leave the language they were written in. i want to change that. a trader in seoul and a trader in new york can follow the same asset for months without ever coming across each other’s work. they see the same price, but the ideas behind their trades stay in separate circles, shaped by language, local communities and feeds that only show them who they already follow. i’ve spent nearly a decade bridging products, services and information between east and west. products cross borders easily now. ideas don’t, and i see it most in markets. some of the highest-upside ideas i’ve come across stay in one language, seen by one community. that’s strange, because money is the one language everyone speaks. everything is being financialized, yet the conversation about it keeps splitting into smaller rooms. social platforms have built graphs around friends, interests and careers. plenty have tried to build one around finance, a place where traders trade, share what they see, and discover what others are seeing. none has really stuck. fomo was the first product that made me think this could change. after years of being the bridge myself, i was using an app where the border wasn’t there. no chains or bridges to think about. one market, as global and open as blockchains were always meant to be. the feed shows what people are actually buying, and a trade needs no translation. a good idea from seoul could reach new york on its own, and the credit stayed with whoever had it. that feeling hasn’t faded. i believe in where fomo is going and in the people building it, and now i get to help grow a product i already spend my days on. apac is where this matters most, and it isn’t one place. language, culture and platforms change from country to country, and most of what happens here lives in pockets of community the rest of the world never sees. bringing in users is only part of the job. the bigger part is getting the ideas the world hasn’t seen yet onto the same graph, through the one thing we all share. if you’re a trader, a whale, a creator or a chain builder in the region, my dms are open.
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Excited to announce the strategic partnership with @BitkubOfficial. Bitkub is one of Thailand's most important digital asset platforms. As a licenced crypto exchange regulated by Thailand's Ministry of Finance and SEC, Bitkub serves more that 5M+ users with highest volume and market share in Thailand. Thailand is a strategically important market for Abstract because blockchain adoption is accelerating quickly, particularly across consumer apps, stablecoins and RWA. It is also one of the Southeast Asia's most engaged gaming markets, with more than 58M+ gamers. More details to follow.
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K-pop is one of the few entertainment categories combining exponential market growth, a scaling international audience, and expanding digital distribution. - K-pop revenue: +34% year-over-year - Global stream counts: +42.2% year-over-year - Cross-region penetration: 32% Asia, 24% Europe, 33% North America, and 38.1% Latin America @officialmodhaus is one of the few K-Pop studios redefining fan engagement. It reinvented legacy frameworks with modern blockchain infrastructure, giving fans verifiable ownership, transparent participation, and direct influence over artist evolution. Hundreds of thousands of global fans are engaging with top selling artists like tripleS, ARTMS, and idntt, everyday without realizing they are already on-chain users. By tapping into culturally resonant and scaling sector in APAC, Abstract is positioned to capture the momentum an industry brings to the market.
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One of Abstract’s key focuses is not only to onboard culturally relevant projects and enterprises, but also to help Abstract and our ecosystem partners expand beyond the CT echo chamber and penetrate APAC’s fragmented retail markets. Through partnerships with Bloomingbit(Hankyung) and Blockmedia, often compared to Korea’s Wall Street Journal and CoinDesk, Abstract and our ecosystem partners are reaching 10M+ Korean retail audience each month. Korea is one of Abstract’s top priority regions and one of the world’s top three crypto markets. Korea drives 30% of global crypto trading volume, and 20% of the population invests in crypto. Sometimes, Korea's crypto trading volume exceeds that of the stock market. Unlike CT, information flows through domestic specialized platforms (KakaoTalk open chats, Telegram group chats, etc.) and niche media outlets. This fragmentation has made it challenging to reach key influencers and early adopters through conventional CT marketing alone. Building brand awareness, capturing mindshare, and strengthening social presence across APAC are foundational. These efforts will play pivotal role in onboarding real users to Abstract and our ecosystem partners and scaling the ecosystem.
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