went on greg's pod to talk about: - All marketing is now code and tokens. One agent replaces the designer, copywriter, UGC creator, editor and motion designer. - Long-form video editing crossed the line this year. Tesseract one-shot edits a 90-minute podcast: silence, takes, framing, active speaker. - Your job is conductor, not operator. Get out of the agent's way. - Think jobs-to-be-done, not employees. Turn what the top 1% media buyer does into code with a thinking loop on live data. - "God in a box" running a Facebook ads account failed at multiple companies. - An agent needs three things: data, access, tools. - Data: a pipeline (Airbyte) into a warehouse (ClickHouse). Never read from ad APIs directly. - Direct API reads overflow context, cause hallucination, and push the agent to build its own local DB full of dupes. - One warehouse joins ads to GA4, HubSpot, PostHog and payments. You see ad-level revenue and LTV, not just conversions. - Access: Marketing API tokens for Meta and Google, write-only. All reads come from the warehouse. - Agents act like a drunk uncle at the API. Thousands of requests get accounts banned, not "using AI." - Tools: kie, fal, OpenRouter, GetLeads, Apollo. Without them the agent cannot do the middle work. - Add a swipe warehouse. Thousands of examples, not a swipe file. Sublime or Cosmos to store it. - Feed the creative-director agent Ogilvy plus 100 hours of top ad podcasts. - Static ads flow: brand URL → site style → Ad Library → Reddit pains and outcomes → 5 concepts → GPT Image 2.5 → upload to Meta as a new ad set. - Brand style guide is a markdown file. Fonts and colors. Swap it for the extracted one. - Models swap in one line. GPT Image 2.5 is best seen so far, especially for targeted edits that keep the original image. - Regulated clients: a vision model gates each creative against a rules list and loops. Two or three passes. - UGC flow: script → fal voice clone → MP3 first. Never send the script straight to Seedance. - Seedance gets MP3 + reference image + script together. That walled garden fixes mumbled words and random faces. - Render at 480p, then upscale and grain with ffmpeg. 1080p native costs about $14. Full ad lands near $5, heading to $3. - Word-level transcript vs script. A wrong word gets spliced from the MP3 at its timestamp. No re-render. - Plastic look fix: start from a real creator photo and remix age, background, ethnicity. - Captions and motion graphics come from Tesseract off the same transcript. - Next build: a vision model scores the motion graphics frame by frame and gates on 8 or 9 out of 10. - AI avatars sometimes beat the human on the same script. Nobody knows why. - Andromeda matches good creative to the buyer. Your only job is creative velocity. - Clients go from 10 ads a month to cohorts of 30. - Software pattern: an ad gets 2 cheap demos, Meta finds the two buyers and stops spending. Feed it more. - Store the Seedance JSON for every ad. Join it to Meta performance. At 1,000 ads you have cellular-level data on what works. - The whole loop runs in a hosted Claude Code harness in the cloud. 100 creatives is the same process. - Human creators layer in via Tribe or Sideshift APIs. About $40 a video plus a spend bonus. The agent is the creator manager. - Motion graphics go over the human clip the same way as the avatar clip. - A human gate can sit before anything goes live. That is where taste enters the workflow. Watch now