"Most TikTok Shop revenue comes from your top 10 affiliates." Alex Rudolph from TBAR Partners says, "Everyone else drives one or two sales." "But the real game is creator retention." So the playbook is a funnel: 1. Go broad with mass outreach. "Some brands send 400 samples a month, others 800 or 1,000, casting a wide net to surface talent." 2. Find your top 10. "Because that tiny group drives the vast majority of GMV, the entire point of the volume is to identify them." 3. Pull them into a community. Then coach them. Turn your best performers into "affiliates for life" instead of one-off posters. "And the scale flexes to the brand." "Communities range from 100 creators to 10,000, depending on where the brand is." @ecommcowboy is live M-F at 12P CT.