One of the key challenges in creating liquid markets for private companies is adverse selection.
You can attract deal flow, but without strong founder quality, credible investors won’t step up to lead and anchor rounds.
Over the past months, we’ve spent a lot of time talking to investors, curating strong capital deployers, and understanding what they need to underwrite private companies before a liquid round opens.
We turned those learnings into a new investor flow, and one of the core building blocks of Crafts going forward.
Tomorrow.