Why does everyone think AI filmmaking is easy? At AI Creator Day earlier this week, our Founder & CEO Colin Petrie-Norris and David Bianchi spoke about the skill and mastery AI filmmaking demands, and how most of the entertainment industry is still unaware of the time, dedication and cost behind it. David put this wonderfully: "I … want to dispel the notion that producing AI cinema is easy. It's f–king hard, and it's an egregious amount of work." He pointed to a commercial of his that aired at the top of the panel. Total runtime: three minutes and 38 seconds. Behind it: 1,200 renders and more than 200 hours of labor from a team of four. AI filmmaking is not as easy as typing a one-sentence prompt into an AI tool, as a lot of people seem to think. Colin then added that stellar storytelling will decide whether work from AI creators and studios succeeds on distribution platforms: "I think that's the lost art … just telling good stories." "Filmmakers now can have a little story that they're passionate about, create it, and it can be distributed into this big local TV ecosystem." That's exactly why Fairground exists: to showcase the best of AI cinema and dispel the assumptions around the art form. This panel was a great example of how to educate the AI-curious on the realities of AI filmmaking. We're still buzzing from this and the other conversations at the event, and we're grateful to be part of one this important. Thanks to @TheWrap and @WhatsTrending for giving us the stage to have it.