ellis 🍔(@hamburger):This is all you need to know about category design. The right answer isn’t what you think your product IS, but what label solves a problem for your audiences. The right associations Less baggage Etc

ellis 🍔

@hamburger

Helping founders find their truth / formerly @browsercompany @snapchat @verge @umich

Joined April 2010

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ellis 🍔@hamburger

2026.11.04 23:36

This is all you need to know about category design. The right answer isn’t what you think your product IS, but what label solves a problem for your audiences. The right associations Less baggage Etc

David Sirota@davidsirota

2026.11.04 08:10

This contentious interchange between the NY Times and @GinaHinojosaTX was truly amazing. Hinojosa offered one of the best explanations of populism I've ever seen. Her comments were a total rejection of Corporate Dems' neoliberal formula. Her Texas victory is a game changer.