everyone wants a great head of content
but you won't find one, here's why
running a content team in 2026 is like running a sales team
> uncapped commissions
> referral bonuses
> leaderboards for competition
> teach them everything you know
> host in person retreats
> pay the best like the best
culture & community win
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the next wave of founders will all be marketers
it's easier for a creative to learn to build than for an engineer to learn how to generate attention
building keeps getting easier and marketing keeps getting harder
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i built @WisprFlow’s paid ads program
here’s how i’d rebuild it in 30 days
