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Ian Silber
@iansilber
head of design @openai
566 Following    11.7K Followers
the 🐐 at it again
one of my favorite interactions i’ve been playing with lately on @ChatGPT: long press the +, drag to a recent photo, and let go to attach it instantly you can even select one while the photos are still flying out and and it'll morph right into the composer lmk what y'all think!
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had a ton of fun chatting with @lennysan. thanks for having me on!
My biggest takeaways from @OpenAI's Head of Design @iansilber: 1. Designers are the unhappiest people in tech right now, and Ian has a theory for why. My tech workforce survey found that of all roles, designers are the most overwhelmed, anxious, tired—and least likely to recommend their role to others. Ian's explanation is that engineers have found incredible productivity gains from AI, sometimes 10X-ing or 100X-ing their work, while designers haven't. In part, because the design process is inherently messy—you try something, it sucks, you try again, you gather feedback, you realign a large org. 2. Nobody has the new design process figured out yet—which means nobody is behind. Ian’s message to designers feeling behind—whether they’re early-career, late-career, or have never designed anything—is that nobody has this figured out, including people inside OpenAI. Whatever seems cutting-edge today will look archaic within a year, let alone a month. In Ian’s words, “I strongly believe this is the best time in the world to be a designer.” 3. The designers who are thriving are constantly experimenting with new ways of working. The differentiator is whether AI has made someone feel more capable. Ian sees this at OpenAI: designers who approach tools with curiosity and a willingness to experiment find they can move through far more ideas, express themselves more fully, and raise the quality of their thinking. Throw an idea into an agent at the very start (to think it through, to prototype it), try new ways of working without needing them to be the final answer, and re-test constantly, because what didn’t work yesterday might work today. 4. Ian’s most counterintuitive advice for overwhelmed design teams is: do less. Instead of designing something new—extend an existing feature, build on an existing component, or question whether the thing needs to exist at all. That instinct connects to the skill he says is becoming most important: systems thinking. Rather than shipping one-off siloed experiences, OpenAI tries to build primitives that compose (the way built building blocks early on), so the product feels like one cohesive thing and the model can reason about how to pull the pieces together. 5. ChatGPT may have the widest audience spectrum in history. The same product serves someone picking tonight’s recipe and someone automating their factory in Japan. Ian’s team operates on the idea of capability overhang—the vast majority of users tap a sliver of its value—so they keep the mainline experience extremely simple, put cutting-edge features where the people who care will find them (the desktop app, Codex), and only distill something into the default once it no longer requires a mode or a switch. 6. The PM/eng/design roles are blurring, but they’re not going away. Marc Andreessen described PMs, engineers, and designers as a three-way standoff, each convinced the other roles will disappear. Ian’s take is that the lines have always been blurry (he’s seen product-manager-archetype designers and polish-archetype designers his whole career) and they’re getting blurrier, but at any real scale you still need people responsible for different things, because one person who can design, engineer, align a company, and rally teams is vanishingly rare. 7. Ian’s hot take: AI is already an incredible product designer. AI isn’t better than humans at visual design yet—but is, broadly, genuinely great. And, unlike any designer in history, it’s accessible to every single person. Humans still have the edge where there’s no training data: understanding what people need, watching them use things, and inventing new paradigms that people haven’t asked for. Multi-touch on the iPhone, Instagram feeds, Snapchat’s disappearing messages—none of that could be pattern-matched from what came before. 8. OpenAI designs at two speeds. For parts of ChatGPT, which is used by over 1 billion people, they obsess—“We try 100 things, and we throw out 99, and we finally ship one,” often with full A/B testing and user research behind it. For other things, like much of Codex, they can go from idea to ship in four hours, building in public for instant feedback. 9. The “super app” vision is one universal input that knows when to answer quickly, or chat, or just go do the work. Ian’s north star for ChatGPT’s broad consumer base: you shouldn’t have to think about how it works, which model you’re on, or what speed you’re using. Expose those controls for the people who need them; make the default great for most. The experience gets more proactive, with richer voice input, more interactive visual outputs, and durable workflows you reuse instead of starting from scratch each session. ChatGPT Work already hints at this with suggestions from calendar and Slack. Voice just took a step-change toward feeling natural. “The design job is simplifying while the capability surface explodes.” 10. Even the head of design at OpenAI spent his first stretch feeling like he was bad at the job. Ian arrived intimidated—GPT-4 had just come out and he didn’t feel he truly understood it—and stepped into a role scaling faster than anything he’d managed before. When he talked to friends who had led large design teams, they all felt exactly the same way, and an impartial mentor or buddy outside the company turned imposter syndrome into shared, solvable challenges. His broader advice for everyone in the field right now points in the same direction: be humble about how early this all is, have fun with it, and focus on the outcome—“We’re here to make great software that people love.”
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3 years ago today, first day at oai with the @illdotinc crew
this is actually what I want to see in imax 70mm
THE HISTORY OF CONCRETE. John Wilson. September 18.
we launched stories on this day 10 years ago 🥹. video cred to the 🐐 @nsharp17
seeing some high scores on the leaderboard!
OpenAI's Head of Design @iansilber's website is fun
ok pens down on toggles for a minute. now what should we do?
come work with us and help build an agi pilled design system 👇
Hiring contracting role for design systems at @OpenAI. Please reach out with your portfolio!
new and improved voice mode. kudos @ryhanhassan and @Gavmn on design, and to the folks across research and applied that brought this to life
there’s never been a better time to be a designer. those that embrace the new way of building will be better than ever. @lennysan would love to come on your pod and talk about this!
Designers and researchers are at the epicenter of AI anxiety Our large-scale survey of tech workers found that designers and researchers are the most negative across nearly every measure of how they feel about their careers. Amongst user researchers, 51% are “anxious about my job security,” and are the most likely to fear “losing my job to AI” (36%, just behind Data/Analytics at 38%). Among designers, 63% feel “overwhelmed by the pace of change” and 61% feel “tired,” the highest of any role. and designers are the most likely to feel the comp squeeze (61% selected “expected to do more for the same compensation”). Both functions also report the lowest willingness to recommend their field of any role, and designers report the worst-rated managers in the survey. We saw this trend in last year's survey, but it's gotten even worse a year later. Full report here:
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fun chopping it up with @MollySOShea!
CONFIG EXCLUSIVE: OpenAI Head of Product Design, Ian Silber (@iansilber) "Technology has always changed very fast, but it's never changed quite like this." "A lot of assumptions you can throw out the window... you can start to reinvent things. We're starting to get into the world of generative UI... and I think that's an exciting future. We're just at the beginning phases of that." On whether AI k*lls design: "I actually think the role of design hasn't changed at all." "Great designers are really thinking about the psychology of how someone interacts with something." Recorded at Config 2026, San Francisco
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about to spit some takes with the homie @nlevin! If you’re here, hope to see ya around
we were due for a little house keeping 🧹
@JustinBleuel @jessechand @kedia_naman @adamhfry holy hell the team cooked with this I love how clean it is and everything is just perfect compared to what it was just before