LAUNCH DAY! For years, we have watched marketers copy data across spreadsheets, mess around with pivot tables, 'triangulate' and make decisions based on data they (in private) told us they didn’t even trust.  After trying to fight complexity with more complexity, we finally have a simple solution that can turn this confusing array of data, channels, and options into a series of clear steps rooted in causal signal. Today we officially launch Architect, now integrated into Haus MMM.  Architect gives marketers specific, immediate next best actions drawn from Causal MMM, incrementality experiments, and more. It sizes every recommendation by confidence and refreshes weekly. After each action taken, Architect evaluates the change through a self-evaluating, self-improving system that reports the impact of each change that’s made. Joe Meier, VP of Analytics at one of the most forward thinking brands in the game @SharkNinja put it best: "We strategically build AI into nearly everything we do, from product innovation to marketing investment decisions. Haus' Architect is the exact type of AI differentiation that makes MMM data actionable for global enterprises. Instead of trying to interpret an opaque model output, Architect's specific, data-backed recommendations will enable us to make explainable decisions that meaningfully move the business." As always, a huge THANK YOU to all of our amazing design partners building with us.

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Opening access for developers to build Muse connectors. You bring the API -- Muse brings the agent, the browser, and the context of what the person actually wants. People reach your service just by asking for it, and their agent takes it from there. New connectors are live today. Come build with us.