If @elonmusk is half as smart as he thinks he is, he should be able to solve the bot problem on twitter. Spending $44 billion on this site and watching it crumble because of basic tech bots is a total joke

It sucks how few people making AI memes from these scenes actually know who the originators are. It’s also so creatively boring… like, congrats, you typed a few words and made yourself dance. At least a TikTok dance trend asks YOU to dance.

Creatives and marketers are having a moment right now. With the AI enshittification of content, writing, design, and brand, the bar for great work has moved. If you can create something thoughtful and elegant AND communicate eloquently in person, you have a MASSIVE career advantage.

Eh? It’s just so one note. Frantic / determined Pattinson is compelling, but also more taxing than intriguing by the end. None of the side quests add any depth of character. Would’ve been a better big budget suspenseful blockbuster, imo, but we’d have probably lost all the incredible lighting work. Trailer hooked me, movie didn’t deliver.

I’m very pro-AI, but deck creation is an area where I’ve changed my tune. I always prided myself on my presentations. When I started using AI to translate my thoughts into decks, the output was notably worse than when I put proper time in.

Alright, here’s all my best personal branding advice. Totally free, right here, for you. CONTENT STRATEGY GUIDANCE Build influence over entertainment: Content should prove expertise and answer “why hire you,” not just entertain — especially for service businesses or high-ticket offerings. Consistency over frequency: No single required cadence; more posts = more opportunities, but sustainable rhythm matters most; focus on getting 1% better each post. Authenticity beats polish: “Yapping” content (one-cut, unscripted perspective videos) performs well; highly produced content is not required to build an audience. Hook is critical: Write the hook and body content separately; the opening one-liner should be the most compelling, standalone statement possible. Repurpose relentlessly: Tell the same story in as many different ways as possible; repetition with new context is a feature, not a flaw. Success stories as content: Any example of your business solving a problem makes strong, credible content. CONTENT IDEATION FRAMEWORKS 50-idea exercise: Write 50 content ideas on paper without self-editing; the first 20 are easy — the real, niche ideas emerge after pushing past that threshold. Calendar as content source: Every meeting or appointment can generate at least 3 content ideas. AI as collaboration partner: Use AI to brainstorm by feeding it context about your business and asking it to surface story angles — not to generate content from scratch. Crowdsource ideas: Family, young employees, and peers are valid sources; social media natives offer algorithm insight unavailable to older users. PLATFORM AND FORMAT DECISIONS Short-form vertical video: Single most important format for the next decade; same video can post to TikTok, Instagram Reels, and YouTube Shorts simultaneously. LinkedIn specifics: Best for B2B and professional audiences; I-statements and personal perspective outperform generic tips or meme content; text, image, and carousel (PDF) formats perform best. Instagram: Best for combining fandom-building and new business acquisition. Batching & scheduling: Batching is strongly recommended for busy owners; scheduling does not hurt algorithmic performance. AND HERE'S WHAT'S REALLY CRAZY: everything you’re reading here is transcribed from Zoom. I gave this fireside chat to the @Zoom Solopreneur 50 honorees—it’s this great program where Zoom offered small business owners free consulting & tools. I yapped for 30 minutes straight about how to approach social media when you’re a team of one, toss out all my best tips for getting started, breaking the seal, dipping your toe into personal branding. The above is a copy-paste of what Zoom’s My Notes saved from the talk. And every single attendee got ‘em in their inbox. Give these a try for yourself, and drop me a comment if you have any question. Go try Zoom’s new features, too—I’ll tell you that these were the most helpful notes I’ve seen come out of any AI notetaker.