Jonathan Adashek(@jonathanadashek):The future of fan engagement is personalized. This year's @USOpen introduces new AI-powered experiences from @IBM and the @USTA, helping fans stay closer to the players, matches, and stories they care about most. https://t.co/u3kiBfXK94

Jonathan Adashek

@jonathanadashek

SVP, Marketing and Communications @IBM | People-first leader | Thoughts and opinions are my own

Joined March 2009

2.6K Following 2.8K Followers

Jonathan Adashek@jonathanadashek

2026.08.24 19:50

The future of fan engagement is personalized. This year's @USOpen introduces new AI-powered experiences from @IBM and the @USTA, helping fans stay closer to the players, matches, and stories they care about most.

Forward to community

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