Jonathan Adashek
@jonathanadashek
SVP, Marketing and Communications @IBM | People-first leader | Thoughts and opinions are my own
2.6K Following 2.8K Followers
Are enterprises in control of their data and AI? At @WebSummit Lisbon on Nov. 11, I will explore this question on Center Stage and share new @IBM research on the gap between how confident organizations feel and how prepared they really are.
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I helped pick finalists for the @anthemawards. Now, it is your turn to pick who wins an Anthem Community Voice Award. Support your favorite projects through October 29 at
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Security is not just about counting vulnerabilities. It is about understanding which risks matter, how quickly fixes reach the software that needs them, and how collaboration makes the entire ecosystem stronger. 🔐
This #CybersecurityAwarenessMonth#, the new Open Source Security Signals report explores why that matters.
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Great partnerships are not built on logos. They are built on shared goals and lasting impact. At @IBM, we work alongside organizations like Wimbledon, the US Open, Ferrari F1, and others to co-create solutions that help them take advantage of their biggest opportunities and overcome their biggest challenges.
Thanks to @NYSE for the conversation.
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Honored to see @IBM recognized on @TIME and Statista's 2026 World's Best Companies list. A reflection of the trust our clients place in us and the dedication of IBMers worldwide who meet this moment with purpose, integrity, and innovation.
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The @Brewers have their first 100 win season in franchise history!
The future of innovation is built on collaboration.
Proud to see how @RiyadhAir and @IBM brought together a broad ecosystem to build an AI-native airline designed for a new era of travel.
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New York is buzzing with conversations about the future, and the #USOpen# is showing what that future can look like in action.
AI is most powerful when connected to the right data, infrastructure, and workflows. That is how we are helping transform millions of live data points into experiences that bring fans closer to the match. Plus, apparently, I now have an official US Open persona.
If you are in NYC, stop by Madison Square Park.
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I am lucky to work with many amazing colleagues @IBM who bring our stories to life. Love this @usopen pop up in Madison Square Park. If you are in NYC this weekend come visit. @SEB8 photo credit
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A new chapter in international scientific collaboration:
@NASA and @IBM have released an open-source lunar AI model that brings together decades of data to help map the Moon, identify ice deposits, and support future exploration. Learn more here:
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Quantum computing is moving from possibility to reality. This article highlights how long-term investment, scientific innovation, and global collaboration are helping shape the future of computing and unlock new opportunities for discovery.
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The future of fan engagement is personalized. This year's @USOpen introduces new AI-powered experiences from @IBM and the @USTA, helping fans stay closer to the players, matches, and stories they care about most.
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AI's value shouldn't be measured solely by cost savings. It should be measured by how effectively it helps drive growth, improve experiences, and enable teams to do their best work. I chatted with @JennyRooney to share @IBM's "client zero" approach:
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Proud to see @IBM selected by the @ENERGY’s Genesis Mission to help accelerate AI-driven scientific discovery and contribute up to $50M in quantum system access over the next five years. Details here:
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.@IBM and @RedHat’s Lightwell, now available, combines AI-powered automation with deep engineering expertise to help organizations quickly identify, remediate, and manage software vulnerabilities, while avoiding costly upgrades and operational disruption.
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This one got it right about @IBM.
IBM remains deeply embedded in the world’s most critical technology infrastructure, from the financial system to global industry, while simultaneously investing in the next generation of computing through AI, hybrid cloud, and quantum.
And yes, we need to do better! And we will…progress, not perfection.
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We turn data into stories. And some of best stories are written inside the Octagon 🥊. See it all with the @UFC Insights Engine powered by @IBM’s watsonx.
▶️ Here’s what we’ve learned at @IBM through more than three decades of partnering with @Wimbledon to deliver world-class digital experiences.
The organizations that are succeeding are those with clear executive ownership, a well-defined operating model, and a willingness to redesign processes end-to-end. More via @EntMagazineME
“Organizations have moved beyond asking whether AI matters and are now focused on how to scale it. The AI race is on, and no one wants to be left behind. This is driving a shift from isolated pilots to embedding AI into how #enterprises# actually operate."
Entrepreneur Middle East sat down with Jonathan Adashek, @IBM’s Senior Vice President, Marketing and Communicationsto discuss IBM’s #AI# strategy, the growing importance of digital sovereignty, the company’s investment in the region, and what the next decade of technological #innovation# could look like.
Read the full interview HERE:
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