StreetTalk has reached 8 figures in ARR and $100M in attributable revenue.
Today we're Introducing AGC: Authentic Generated Content™.
AGC is the world's first ad that nobody knows is an ad.
Advertising has become fake:
-Celebrity endorsements became Influencer Marketing.
-Influencer marketing became "UGC"
-and now we have AI UGC...
People want to buy from other people. 71% of consumers regret influencer driven purchases.
We built AGC to be completely different.
How it works:
1. We record hours of footage of real people using your product.
2. We clip these reactions into creative using our team of real human editors.
The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around.
It's
@garyvee method of documenting and not creating.
So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue.
Everything in my life has lead to this moment.
In highschool I was called “an idiot ”. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising.
I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work.
If you’re a client, friend or supporter, from the bottom of my heart, thank you.