Mammoth Rock ‘n’ Bowl is a restaurant and bowling alley in Mammoth, California, one of the top ski towns in America. Like the hotels, rentals, and shops around it, the business runs on winter tourism. A bad snow year hits revenue hard. Rock ‘n’ Bowl is especially exposed since they also sponsor a youth snowboarding team. So rather than wait and see, co-owner Ashley Marks asked Kalshi for a market on Mammoth Mountain December snowfall. We built it, and she’s trading $5,000 for a $31,250 payout if there’s weak snow. "We created the snow market with Kalshi because like other mom and pop businesses, we live with seasonal snow risk and wanted to give the community a way to offset some of that uncertainty." - Ashley If the snow comes, business runs like any other winter, and she loses the $5,000 trade. If it doesn’t, the Kalshi position pays out, giving Ashley $26,250 to help offset lost tourist revenue. Either way, Ashley's business is protected.