who should be telling your company's story? if it's not the founder, you're leaving a lot on the table... @hamburger has been part of the early teams at some of the strongest storytelling brands in tech from The Verge, Snapchat, The Browser Company, and more. for LINER NOTES, we chatted about his Story Formula, why journalists are great marketers, his Vox podcast with @alexeheath, and more Everybody Has To Be A Content Creator with Ellis Hamburger

many questions and lots of input on this thread and the unfortunate real answer in most cases is "it depends on the team and its goals" BUT perhaps my #1# piece of tactical advice if you are in conversations for this sort of role startups WILL ask you which other startups you think are doing this work well - do NOT just say stripe or ramp

an exciting new era for @usv with a crazily ambitious class of investors at the helm like @uninsightful but i also want to shoutout specifically @aweissman who revealed to me early on in my venture career a unique model of investor that is deeply kind, empathetic, and firmly believes in and uplifts the power of underground culture - he is also just one of the best listeners in the world i remember the first time i met andy in person, i was 22 and showed up to our chat with a notepad and pen lol congratulations to USV from before to beyond!

ive talked to many teams in the past few months who are thinking about this but dont know quite what to call it/have called it everything from brand marketing to comms to storytelling to special projects to content/social 4 high-profile startups in past ~2 weeks have explicitly told me they are stealthily looking to hire for someone in this sort of role these roles are quietly and quickly exploding if your ear is to the ground!!

piggybacking here real quick🤭 i am putting the call out for 1-2 MORE CREATIVE + INQUISITIVE TECHNICAL WRITERS to contribute to The Modal Review - an editorial publication im curating with @modal im extremely proud of the list of writers we've put together incl. @zachlieberman, @ninabegus, @_lsyl_ and more to be announced writing essays on topics far and wide—from markdown to tide computers to finnegans wake to adobe flash to birdwatching and more the overall premise: take an object, experience, or system that one may not consider "technical" and take a deeply analytical look under the hood OR tell the deeply human story behind a piece of technology i would really like to curate deeply technical, but incredibly high quality prose from far and wide, so DM ME AND PLS AMPLIFY🌱