Katie Parrott
@kplikethebird
Writing words and riding the models @every (she/her)
Hey you! You want to try a writing plugin?
Joined November 2012
1.6K Following 3.4K Followers
Every couple of years, tech reinvents content marketing from first principles. I've been around long enough to go through several cycles of it now and it's a delight every time.
ive talked to many teams in the past few months who are thinking about this but dont know quite what to call it/have called it everything from brand marketing to comms to storytelling to special projects to content/social
4 high-profile startups in past ~2 weeks have explicitly told me they are stealthily looking to hire for someone in this sort of role
these roles are quietly and quickly exploding if your ear is to the ground!!
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