"what even is GEO and how do i do it?" GEO (generative engine optimization): >search ur product category in chatgpt, perplexity, and claude right now. if ur not in the answer dont worry its fixable >comparison posts are the #1# cited content format. write "[ur product] vs [competitor]" for ur top 5 competitors this month. >reddit mentions with upvotes are weighted heavily. show up on reddit weekly. (tho this might be changing soon haha) >directory listings are trust signals. submit to every niche directory in ur category today. takes 5 min each. >structured Q&A content gets cited more than narratives. write posts that directly answer "what is the best tool for [X]" >ur docs and readme are fair game. write them in natural language not jargon. >freshness matters. a post from this month outranks a post from last year. (make sure to mark the last edited date of your content) >perplexity and chatgpt pull from different sources. check both. >google rankings and AI citations are different games. u can rank #1# on google and not be number 1 recommended in chatgpt. >AI models prefer third party mentions over first party content. get other ppl talking about u. >check ur GEO rankings weekly. this is a moving target not a set-and-forget. the founders doing this right now will own their category in AI search by 2027.