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Mike Fishbein
@mfishbein
Founder at Atherial, AI strategy and engineering agency. Plug AI engineers into your company. Read State of AI Report:
Joined March 2011
5.3K Following    9.7K Followers
Every marketing agency owner is sleeping on what Google just added to the Docs API. Your agents can now edit a Google Doc the way a teammate does. They can suggest changes, leave comments, and take action on your comments. Your team accepts or rejects each change. Before this, AI could only overwrite your doc or hand you a copy to compare. A week after Google launched programmatic comments and suggestions, Anthropic put Claude in a Docs sidebar. Put those 2 together and your team can collaborate with agents the same way they collaborate with people. No change management, no training, no new tools. We had built a content agent for an agency client. This week we added Google Docs as a user interface for it. The team types one slash command in the Claude sidebar, then: > Claude loops in the agent via MCP > Its work shows up as suggestions in the doc > Adds comments explaining each change, with the approved source cited > Open questions get tagged for the copywriter, the strategist, or the client Most AI rollouts fail at adoption. Meet your team where they've spent their entire careers working. Adapt to their workflow.
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