LLM referral traffic was climbing faster than every other channel, Sarah Shaffer and the team at @Plaid wanted to build a repeatable growth system around it. We worked with them to build Answer Engine Insights to track prompts and citations, then they used AI Marketer to deploy Agents that audit pages, refresh them, and automate the reporting. The results: 🚢 300%+ increase in LLM referral traffic to 🚢 210% increase in conversions from that traffic 🚢 10-100x faster execution on AEO workflows

Super pumped to share that @Plaid is now powering @Meta's new personal AI agent, Muse 🤖 Starting today, folks in the U.S. can connect their financial accounts through Plaid and bring real financial context into ongoing conversations with Muse Excited to work with the Meta team. If you're building in this space or have ideas on what we should build with Muse - DM us or bwerneck at

Welcome to the network, @Meta 🌐 Muse, Meta's new personal AI agent, helps you manage what matters most across your day. Your financial life is a big part of that picture. Plaid helps securely connect your accounts to turn balances, transactions, liabilities, and investments into intelligent financial experiences that help you take meaningful steps toward your personal goals. Read more here:

Introducing Muse, a personal agent that gets things done for you, powered by Muse Spark 1.3. Get an inside look at how we built Muse and what it can do for you:

You can now link your finances to @grok via @Plaid! Hook up your accounts, and ask Grok anything you want to know. It’s never been easier to build a budget, plan for the future, and figure out where all the money goes…

Now @Grok has personal finance superpowers, powered by @Plaid Excited to share that Grok users in the U.S. can now securely connect their financial accounts through Plaid and bring their own financial context into AI conversations Try it out in Grok and let us know your thoughts - we’re always building out more features

Grok users, it's happening. U.S. users can now securely connect your accounts to @Grok through Plaid. Ask about spending, savings, investments, cash flow, and anything else within your financial context.

Ask Grok where your money went last month, how your investments are doing, or if you can actually afford what’s in your cart. Connect your financial accounts securely with @Plaid. Available now in the U.S.

"We're pushing towards a world of self-driving money." —@zachperret Our CEO sat down with @claybavor on @CNBC to talk about our partnership with @SierraPlatform. Full interview ⤵️

Excited to announce @Plaid's partnership with @SierraPlatform today! Together, we've built a system to give financial AI agents access to user-permissioned financial data. Agents can now go beyond just answering questions – they can help you open accounts, apply for loans, transfer money, and more. One more step towards self-driving money!

Financial services used to move like this: branch > website > app. Now it's just a conversation, with one agent 💬 Plaid Link inside @SierraPlatform pulls your bank data mid-chat to keep loans, payments, and claims moving. More here:

Eric Sager joined @Plaid almost 8 years ago as COO. In that time, he helped the company manage through the pandemic, the Visa M&A that didn't happen, and now AI, amongst so much more. We spent our time talking about the role of a COO and what excellence looks like. He shared a lot of tactics, but my favorite part was the tension he described in his own pursuit of excellence, a phrase he picked up from @gokulr at Square: "perpetual dissatisfaction." "If you had told me when I was 15, 16, growing up in Germany, that my life would turn out this way, I'd be like, it's amazing. It's just a fantastic outcome. But at the same time, every single day, I'm like, "Oh, I could just be a little bit better, or Plaid could be better." And it's trying to balance those two things. That's the challenge. I think for most people out there that have been really successful, that have helped build these kinds of businesses, realistically for the vast majority of them, it's like, "Look, this has gone way better than you ever had any reason to believe it would go or should go." But the best ones still have that fire to keep going. And in a weird way, I was talking to somebody about this the other day, and I said, I don't know whether I would wish that on my kids. In a way, you want your kids to just be like, look, I achieved this thing and I'm now super happy. And I don't know that I will ever feel that. I don't think there's ever going to be a day where I'm like, "Hey, mission accomplished." Because there's always something we could do — in the context of Plaid, but in the context of any role I would take on — that's better for the customers, better for the company, better for the people that put their trust in me to join my team. Better, better, better, better, better. On the one hand, I love that. I wouldn't trade it for the world. But on the other, you have to be a bit crazy to be that relentless about it no matter what."