Tan Man(@reallytanman):Nothing is stopping you from being a “purist”, as my friends at woolshire put it. In fact, the market wants you to be a purist. Few companies are. Sure that means you can’t be cheap, but believe it or not, there are millions of people who’d rather buy the best then buy the cheapest

2026.05.15 13:29

Nothing is stopping you from being a “purist”, as my friends at woolshire put it. In fact, the market wants you to be a purist. Few companies are. Sure that means you can’t be cheap, but believe it or not, there are millions of people who’d rather buy the best then buy the cheapest

The Woolshire@thewoolshire

2026.05.13 18:57

Find companies led by founders who are obsessed with doing things right. Every detail, small as it seems, matters to them - what you see, and what you don’t. From day one we have been unwilling to make compromises. We use organic sewing thread, while the industry uses Nylon. Our tags are organic cotton, industry uses tyvek (DuPont). We wrap in virgin American paper to avoid any plastic touching the pillow from recycled receipts, etc. Every single detail is important - not to advertise, but because we are convicted to make the absolute best we can to the glory of God.